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Going for Gold: Maximizing Brand Impact with In-App Ads at the 2024 Olympics
Knowing that performance ads try converting you on the spot, when was the last time reading ‘click here now’ made you feel something, or admire the brand?
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Spotify Advertising: Easy, Elevated, Effective
Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Spotify…
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How Advertising Agencies Can Enhance Communication Strategies To Cultivate Strong Client Relationships
By Ainsley Lawrence Advertising is a dynamic field, and your clients reflect that. When building long-standing relationships with advertising clients, you must work on fostering communication styles that are strong and adaptive. This will allow you to evolve with the changing market and nurture long-lasting client relationships. It’s important to take stock of how you currently communicate as an advertising…
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How Joining Forces Transforms What People Do, Not Buy To Gain Market Advantage
Thinking creatively about how your business intersects with or shares the spirit of another is part of what makes joining forces such an intriguing opportunity.
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Go the Gorilla
Team: Phoenix Suns
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How to Maximize the Value of Brand-Agency Partnerships in a Hybrid World
The quest to achieve greater governance, efficiency and transparency is prompting advertisers to bring media operations in-house, and the good news is that now they have the tools to do so thanks to cloud technologies.
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An Introduction to Digital Marketing for Small Business
It’s important to remember that digital marketing isn’t a sprint; it’s a marathon. Your first steps are an exciting time, so take it slow and don’t get too far out over your skis.
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After Vizio, is Telly next?
Like everyone, the founders and owners of Telly have a price. Will the potential acquirer be willing to offer a price that everyone will accept?
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Franklin the Dog
Team: Philadelphia 76ers
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Three Opportunities to Drive Additional Revenue for Your Retail Media Spend
The formula for driving incremental revenue is not a one size fits all approach. Different brands, products and services will ultimately have different methodologies and leading indicators.
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Charlie the Briquette is The Habit Burger Grill’s First-Ever, Short-Lived Mascot
Charlie is the new, first-ever mascot for The Habit Burger Grill, but don’t expect him to start cracking wise with customers. For burgers at The Habit to keep being delicious, this little charcoal briquette must fulfill his date with destiny.
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Why Brands Should Care How Their Agency Partners Stack a Team for Their Accounts
Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.
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Coke Spiced: An Immersive Taste Experience
Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.
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9 Ways AI Will Change HR and Make It More ‘Human’
AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.
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TikTok, TikTok… How Mainstream Media Are Playing Catchup With the TikTokification of Consumers
The rise of TikTok represents a seismic shift in the way consumers engage with content, challenging traditional media outlets to adapt or risk becoming obsolete.
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Athlete Fan-Owned Media Company PlayersTV Lands 30-Year Media Veteran Michele Ghee as First-Ever Chairwoman
With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.
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Your Brand Has a Celebrity on Board – Handle That Endorsement With Care
You’re not going to change the world so just entertain people. Because if you get your celebrity endorsement wrong, then boy you have wasted a lot of money.
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Is User-Rewarded Content the New MFA? A Look into the Hidden Impact of URCs on Brands
Ultimately, the key to successfully leveraging URC lies in a balanced, strategic approach. For many, it may mean fully excluding URC.
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The Cognitive Revolution: Leveraging AI To Amplify Your Brand
Generative AI technology has the potential to amplify brand awareness and reach a wider audience of consumers.
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Why Brands Need to Offer an Omnichannel Experience in Order to Drive Retail Sales
Speaking to industry experts, we have gathered insights on retail innovation and have explored why brands must embrace an omnichannel approach to not only survive but thrive in an increasingly competitive marketplace.
