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Junior Scott Pence, Co-Founder/CMO/Creative Director, Peace Out Skincare
As a co-founder and CMO of Peace Out Skincare. Helped create and launch a lifestyle skin-tech skincare brand that was recognized as one of the most innovative companies in the world by Fast Company in 2023.
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Elizabeth Ahern, CMO, Chamberlain Coffee
Passionate about building extraordinary brands that consumers love. Experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.
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Jeff Robbins, Founder, Instant Biologics
Co-founder of Instant Biologics and Revolution Landscape. Through these businesses I help to create sustainable solutions for environmental problems, improve community health, and contribute to an economy focused on making positive change.
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Lindsay McClelland, VP of Marketing, Little Sleepies
Lindsay McClelland has been working as a Vice President, Marketing at Little Sleepies for 3 years. Little Sleepies is part of the Apparel & Accessories Retail industry, and located in California, United States.
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Sara Plotkin, VP, Brand & Creative, Thinx
Sara Plotkin has a diverse work experience in brand marketing and account management. Sara worked at Thinx Inc. from 2021 to the present, initially as a Senior Director, Brand & Content, and then as the VP, Brand & Creative starting in August 2022.
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Amanda Harris, Director of Growth, Fishwife
Amanda Harris has a diverse work experience in the field of growth marketing and brand management. Amanda is currently serving as the Director of Growth at Fishwife, a role they started in October 2022.
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The Renaissance of Targeted Advertising
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.
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5 Stats to Know in Building an Elite Global Affiliate Program
Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.
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Group Black: A Journey of Gratitude and Challenges
Group Black has built the infrastructure, measurement capabilities, and operational teams for over 250 Black-owned media companies, enabling them to compete with anyone in the industry.
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Mad, Bad and Dangerous to Know
Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities. This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow.
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Where Retail Media is Heading in 2024
Understanding how retail data can benefit strategy and define the marketing mix will be unique to each brand, but those that adopt early and build a knowledge base have the opportunity to succeed.
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AI Slated to Worsen Our Global Digital Waste Problem. Here’s How Marketers Can Help
Don’t rely on AI for everything. It’s a tool—an asset, even—not a substitution. After all, prompts need to come from somewhere—someone’s creative ingenuity or their strategic mind.
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Digging Deeper Into Advertising’s Lost Half
To demonstrate the power of optimizing in-campaign, we studied several campaigns that underperformed and estimated the approximate amount of increase in brand lift if the campaign prioritized the best-possible optimization.
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Thanks for Nothing: Prepare for Your Greenwashed False Advertising Claim Now
As more companies offer green products, the uptick in false advertising lawsuits will continue through 2024 and beyond.
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Filling the Creative Data Gap to Counter Rising CPMs
Data is a fundamental requirement for advertising to continue succeeding as much as it is growing.
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New Study Shows U.S. Companies Slow to Implement AI in the Workplace, Despite Over Half of Employees Expressing Desire for an AI Policy
Research commissioned by Advertising Week and conducted via Cint reveals 55% of workers think their organization should have an AI policy, while only 19% have one already in place, and only 21% of organizations are encouraging the use of AI
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Contextual Audiences Represent a Path Forward for the Industry
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment.
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Email Marketing is Evolving – Top 3 Best Practices to Meet Consumers’ Needs
By knowing more about the consumer, email marketers are able to segment them into various groups that have similar traits and characteristics, which really allows personalization to take off and enables brands to target emails more accurately.
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How Creator Marketing Can Add Fuel to the Social Commerce Fire
Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach.
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Navigating the Mom Market: Building Trust and Making Data-Driven Connections
Becoming a parent marks a monumental shift in a woman’s life. Stepping into motherhood is not just about new experiences and responsibilities, it’s also the onset of a transformative consumer journey.
