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How TV Advertisers Can Stay Visible by Following the Audience
Brands have an opportunity to do more than just be at the mercy of the events of the day.
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Sustainability and Society: The State of the Nation
Creative is most effective when audiences see themselves reflected in it, so being cognizant of these key concerns when planning creative will drive impact by building relevance.
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The Human Factor: Navigating the Limitations of AI in Marketing
While AI has revolutionized the world of paid marketing, offering unparalleled speed and efficiency in automating and optimizing advertising campaigns, it isn’t in a position to usurp us humans just yet.
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How Thought Leaders Can Stand Out in the Age of AI
Business professionals dedicate years — often decades — of their lives to becoming thought leaders. Why on earth are so many willing to throw away their credibility by allowing generative AI software to write content for them?
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The Death of Freemium (Sponsored by Advertising)
It’s not the first time the ad industry has been under pressure though and disruption is often necessary to drive evolution. It remains to be seen what the next few years for ad-based freemium hold but one thing’s for certain, it won’t look the same as it does today.
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How to Tune up LTV in Q4 – and Get a Jump on 2024
How to position yourself to reference it this Q4, how it should inform your Q4 offerings, and insights you can take from Q4 and turn them into 2024 advantages.
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The Renaissance of Data Engagement: From Manual Endeavors to AI-led Orchestration
While the road ahead may be long, AI Orchestration holds the potential to unlock the true value of data, making it a transformative force in the business world.
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Help Wanted: 4 Ways the Ad Industry Can Attract Top Talent
Here are four ways the ad industry can recapture and sustain its sizzle as a destination for the best and brightest
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Unlocking the Potential of Diverse Creators
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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Are You Customer-Obsessed? Here’s Why You Should Be
From retail to tech, customer obsession is a foundational mantra that helps businesses excel. Let’s explore why this is the case and how customer obsession can benefit your business.
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How Marketers Can Mitigate Privacy Risk as Data Collaboration Takes Hold
As data collaboration becomes increasingly pivotal for business success, companies must stay aware of the nuances necessary to keep private data useful and useful data private.
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What Industry Leaders Thought of DMEXCO 2023: The Talks, Tech, and Trends
Advertising Week gathered insights from the advertising, media, and technology experts who attended.
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Why Healthcare in Sport Should Be a Key Focus for Brands
With the eyes of the world finally turning to these issues, and many rights holders and organisations still slow to act, now is the perfect window for brands to step forward and seize the moment.
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Can We Keep Our Finger on the Pulse of Culture?
Critically thinking about cultural exploration is a pursuit worth pouring effort into. Not only does it make us more effective marketers, it makes us more open-minded people.
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5 Reasons Brands are Investing in Immersive Commerce
By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ.
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Worlds Apart: Can You Really Advertise Effectively to the Over 50’s and Gen Z at the Same Time?
Common ground between Gen Z and Baby Boomers may seem worlds apart, but as advertisers we can use our craft to bring them closer together and achieve powerful, effective campaigns simultaneously – just by relying on the Heart, Art and Science.
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How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced.
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Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
When it comes to paid media, creative has to be built to live on everything, everywhere, all at once.
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Programmatic Remains ABM’s Next Frontier
There is no better time for a change like this to come along at the DSP level. With many B2B companies trying to do more with less right now, anything that adds efficiency and potentially boosts performance is welcome.
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The Costly Conundrum: The Impact of Federal Government Shutdown on Advertising Agencies
Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions.
