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The Supermodel’s Guide to 50+ Marketing
Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.
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Affiliate Marketing Fraud in 2023: Whose Link Is It Anyway?
Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?
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CTV Brings New Considerations to Contextual Advertising
Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.
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Social Platforms Are Getting Dramatic – but Marketers Don’t Need to Follow Suit
The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.
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Cross-Channel Measurement Data Often Falls Short on Capturing Diverse Audiences and CTV Viewers. Here’s What Needs to Change
Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.
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Rev Up Your Performance: The Reels Creative Supercharger Workshop
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your campaigns to the next level of performance. Don’t miss your chance to learn the language of Reels, connect with new consumers and drive tangible business results.
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Steal My Reels Strategy
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices and how they are continuing to drive innovation by bringing imagination and authenticity to their ads campaigns in order to develop deeper connections with customers, reach untapped audiences and deliver…
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Cracking the Code of Creative Resonance & Performance
If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we don’t want to lose your attention! As advertisers, we’ve all been there. We know how important it is to keep things fresh and break through the communication noise. Join Meta…
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Unlocking the Power of AI for Advertisers
Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It is set to invigorate creative innovation and become a foundational driver of core business performance by empowering campaigns at scale. Join Meta as they discuss the latest AI-powered experiences and…
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How AI Will Help Marketers Do the Best Work of Their Careers
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the…
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Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance
As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view. In this…
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Marketers Reveal Their ONE Secret to How Brands Can Win Over This Year’s Festive Shoppers
We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.
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Testing Perception vs. Reality: AI Can’t Replace the Human Element
Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.
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The Perfect Union: The Marriage of Creativity and Functionality
By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.
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MGID’s Ryan Stewart on Publisher Challenges, Ad Tech Innovation, and Why CPMs Only Tell Half the Story
We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
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Kimelia Weathers Smith, CEO & Owner, Brilliant or BS?
Brilliant or BS? is an innovative tabletop game publishing company. Our mission is to bring families and friends together to establish meaningful connections in real life.
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Kristine Yang, Founder, The Only Bean
We created The Only Bean on a mission to inspire better living through delicious plant-based foods that energizes the mind and body and leaves a small footprint on the planet.
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Why Some Retailers Win with Commerce Media While Others Lose
The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.
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The Best Way to Level up Your Social Media? Proactive Engagement
When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.
