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Changemakers: Building Relationships With Podcast Advertising
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.
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Changemakers: Human-to-Human Marketing With Mastercard
According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
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Advertising Industry Executives Reflect on 25 Years of Google
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.
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Why Meaningful Attention Matters
Meaningful attention offers the possibility of finally getting inside the head of the shopper. We can’t afford to ignore it.
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Planning to Attend These Stellar Marketing Events? Prepare Like a Pro.
Business travel is back, and it promises some spectacular opportunities for learning and networking.
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Building the Future We Want in Culture and Technology
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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The Power of Brand Building for SMBs
If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help.
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Why Branding Holiday Readiness Goes Beyond Prime Day Sales: 3 Factors to Enhance CX Through Christmas Morning
Retailers can’t ignore three critical trends as they elevate customer experiences and optimize their offerings to support surging customer demand heading into this year’s high-stakes holiday shopping season.
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5 Top Strategies for Maximizing Marketing ROI
The big landscape theme for marketers today is the accelerating rate of change in all aspects of reaching customers. Media, customer touchpoints, distribution channels, and the appropriate and effective messaging about your brand are all in a constant state of flux.
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Michael Tennant, Founder and CEO, Curiosity Lab
Michael Tennant is an author, keynote speaker, freelance brand strategist, entrepreneur, and the creator of Actually Curious™ the empathy conversation game, Values Exercise™, and the Five Phases of Empathy™.
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Marcelo Kertész, CMO, Manscaped
Marcelo holds the position of Chief Marketing Officer at Manscaped, a San Diego-based men’s beauty company, leading cross-functional teams in Marketing, Creative, Digital, Product Design, Packaging, Customer Insights, PR, and Production.
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3 Key Trends Shaping the Advertising Industry
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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As the Open Marketplace Fails, Advertisers Are Turning to Publishers to Reach Audiences
Advertisers know where their spend is going and who they’re reaching, publishers can grow their revenues, and users get to see only the most relevant ads. It’s a win-win-win.
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Reaching the Future Consumer: 3 Ways AI Can Solve the Privacy Problem
It’s important for marketers to understand that a future devoid of identity is upon us.
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AWAPAC 2023 Trends Report
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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Leveling Up Your Holiday Strategy: Gaming’s Role in Reaching and Engaging Audiences
If you’re looking for a way to get your brand in front of receptive audiences this holiday season, gaming should be a part of your strategy.
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AI Stats and Trends for Small Business Marketing
AI is here to stay. The small businesses who are currently using tools powered by AI overwhelmingly agree that it is making their businesses more successful.
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Terence Reilly, Global President, Stanley
Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs.
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Deb Millard, Brand President, Stripes
Deb Millard is a strategic and accomplished executive with +20 years of brand and retail leadership experience across multiple categories. Deb joined Amyris as Brand President, Stripes at the end of 2021.
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Matt Gehring, CMO, Dutch
Matt Gehring is the CMO at Dutch—the first 24/7 virtual vet service that connects pet owners across the US directly with licensed veterinarians for timely care and solutions.
