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Dating, Marriage, Divorce: How Brands and Agencies Should Navigate the Relationship Cycle
There will be bumps in the road – misunderstandings, communication and briefs that need to be clearer, individuals that cause friction, and a lack of structure that brings progress to a standstill.
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How Can Brands Improve the Efficiency of Influencer Campaigns? Fair, Transparent Compensation
A more transparent relationship leads to trust and ensures influencers feel appreciated.
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Nielsen Creator Report
In the categories of fashion, lifestyle and gaming, the study found that Black creators generate 10.5x the media value of their non-Black creators. You can find the full study here.
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Group Black Impact Report
This first Impact Report describes the progress we’ve made towards that mission across a range of stakeholders from the period of June 2022 to June 2023.
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Could Measuring Your Channel’s Life Cycle Help the Ad Industry Become More Sustainable?
All players have a role in providing credible guidance and advice around carbon emissions associated with marketing and the clock is ticking, so it’s time for everyone to roll up their sleeves and get to work on projects that will make a difference.
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What Does It Take to Be a CMO of the Future?
What does the CMO of the future look like? Spoiler: busy with lots of weighty decisions.
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Changemakers: Logitech on Reaching Relevant Audiences
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.
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Alex Brown, President, Truly Free
Alex Brown has scaled and/or exited from a variety of e-commerce businesses over the last 10 years.
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Kimberly Lam, Global Brand Management, Marketing & Partnerships, Sanzo
Kimberly Lam is the Senior Director of Marketing at Sanzo – the first Asian-inspired sparkling water – where she’s been bridging cultures since 2022.
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Andrew Katz, CMO, Athletic Brewing Co.
Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer.
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The Future of Viral Content
In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise.
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Three Simple Marketing Lessons You Can Learn From Barbie’s Success
Great marketing works. Having a fantastic product to market works more.
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Sarah Ribner, Co-Founder, PiperWai
Sarah’s journey into entrepreneurship was inspired by her personal health experience.
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Diversification Is Key to Gaming Industry Marketing (but Only if It’s Measured Correctly)
It’s only by analysing the effects of each tactic in detail that they can reach the next level in the journey to true marketing success.
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Sitting on the Same Side of the Table: How to Create Real Business Partnerships With Clients
Here’s how marketing agencies can drive client growth and add value during tough times.
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The Commute Is Back! Let’s Use It Efficiently
We spoke to four leaders in adland about how they utilise their commutes, both to and from work, to gear them up for the day ahead.
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Why Marketers Should Be Using Attention to Drive Better Brand Performance
Attention metrics are well on their way to transforming the way the digital advertising industry not only delivers campaigns, but the way outcomes are measured and judged.
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The Age of TikTok? 5 Reasons Why YouTube is Still King for Creators
Despite the rise of competitors, YouTube remains the dominant platform for influencer marketing programs. Here’s why brands ought to look at YouTube as a key part of their influencer marketing strategy.
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Amazon Ads Streaming TV Research Report
Commissioned with Opinium, the Amazon Ads Streaming TV Research Report investigates the challenges and opportunities for advertisers in the UK streaming TV space.
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England Rugby Need a ‘Bazball’ Style Lesson in Brand Engagement
The people in charge at Twickenham need to take a look at the success story over at Lords.
