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The Time to Set a Standard for Attention is Now
While viewability is a measure of an opportunity for an ad to be seen, attention measures whether the consumer saw, liked or engaged with the ad.
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More Than Just the Meeting: Why Chemistry Is About Building a Relationship That Lasts
We can build more successful partnerships by rehumanising the process of hiring an agency and refocusing on what each side needs from the other.
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5 Ways to Optimize Your Resume for AI Tools Recruiters Use
Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.
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Introducing the Protected Audience API: Personalization in a Privacy-Conscious World
As the world of digital advertising enters the next era, personalization will continue to play a huge role in achieving great marketing results.
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Breaking Through in a Consumer-Driven, Omnichannel World
Success in the new media and advertising reality is going to require brands to break things—patterns, siloes and, overall, conventional thinking.
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How Milk-Bone Drove Brand Interest With Alexa Interactive Audio Ads
In collaboration with Amazon Ads, Milk-Bone developed a distinctive, delightful campaign in 2022 that leveraged the power of Alexa for interactive audio ads and brand experiences.
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Maximizing Your Marketing to Draw, Capture and Activate Attention
With so much saturation, consumers easily become blind to advertising and it’s harder for the brand’s message to have any meaningful impact.
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Pod Digital
Group Black profile of Pod Digital
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Audiomob
Group Black profile of Audiomob
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Cxmmunity
Group Black profile of Cxmmunity
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Reach TV
Group Black profile of Reach TV
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Black Women Talk Tech
Group Black profiles Black Women Talk Tech
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Group Black: Culture in Cannes
It is no secret that traditionally, the Cannes Lions Festival of Creativity has exhibited a lack of diversity. So, in 2022, Group Black set out on a mission to change that. And 2023, they returned to the festival on a mission to bring even more inclusivity to the beach than ever before.
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Get On Board with GA4 Now: Marketers Must Act Swiftly to Uncover Data Insights for Informed Decisions
With an overhauled meaning of the language, what the data marketers are expecting to see will be vastly different. This is one of the major sticking points for those transitioning to GA4.
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When Life Needs and Escape Button, We Can Be the Antidote
By leaning into comedy, into creativity, our industry has an opportunity to drive the direction of culture, something that advertising, at its best, has always done.
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Understanding Complex Hispanic Audiences With the Right Marketing Research Approach
Hispanic Americans represent a real and growing population of consumers and developing marketing, advertising and messaging that speaks to their unique needs can improve your overall customer portfolio, and if done well, your bottom line.
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Consumers 50-Plus Are Online Like Never Before. Here’s How Marketers Can Reach Them
The success of your digital campaign among 50-plus consumers will depend not only on efficient targeting and a compelling offer, but mobile-friendly design and a seamless transaction mechanism that makes buying a breeze.
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Why It’s Important for Creators to Diversify Platforms to Strengthen Audience Resilience
With constant shifts and changes in social media, creators face challenges when they over-rely on a single platform for showcasing and monetizing their talents.
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Beyond the Screen: Why Brands Should Collaborate With Gaming Creators ‘Away From Keyboard’
For brands, there is always an opportunity to explore partnerships with prominent influencers in the gaming space, providing they allow the creators to remain true to themselves and their audience.
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Beyond Conventional Briefs: Maximizing Agency Potential Through Challenge-Focused Briefing
A challenge brief is like an equation. It should be formula based and methodical at every step of the way. Internal and external perspectives must be considered to work through the challenge to find the solution.
