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The Magic of Pitch Theatre
While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.
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Here’s Why The Programmatic Open Market Is Petering Out
For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.
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AI Opportunities in Ad Exchange and Programmatic Advertising: Not Only ChatGPT
With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.
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What AI Will Never Be Able to Do That People Can
You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.
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How Marketers Can Use AI to Reduce the Noise and Bias of Human Decision Making
As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
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The Art of Personalized Video: How to Connect with Audiences on a Deeper Level
Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.
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Performance Marketing Audience Targeting in the Post Signal Era
Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.
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Attention, Attention… Driving Success within Live-Streaming Environments
Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?
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Let Them Eat Cake: Three Sweet Solutions for Advertisers in a World Without Cookies
Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.
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4 Winning Web3 Plays Top Brands Are Using to Reach Consumers
Brands that use data to create connections with consumers, and tell authentic stories, will be successful in the internet of the future.
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Doing Business in Ukraine – One Year On
With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.
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How to Break the Boundaries of Experiential Marketing with VR
If we’re looking to move the needle forward on VR’s effectiveness, we need to start with clear objectives on what it can do to make a better experience for consumers…not just a flashier one.
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It’s Nothing Personal: The Other Kind of First-Party Data
While cookie based audiences are easy—simply select the audience you want to target in your DSP of choice—business data integration requires APIs and manipulating the bidder through different integration points.
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Why a Big Career Change-up Could Be Your Key to Success
Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.
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Why IRL Events are More Important Than Ever for Growth and Sanity
Now that they have much more choice and freedom in how and where they spend their time, brands have to allocate spend to meet new clients, customers and employees not just where they are but where they want to be.
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When Is a Brand Ready for Next-Level Partnership Marketing?
Whether you’re launching or expanding a program, be sure to do the foundational work to get your brand ready for success in partner and affiliate sales.
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Celebrating Diverse Identities in Asian Representation
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
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Unlocking Creative Effectiveness With AI
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
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Data Detachment
People are hyper-conscious of privacy – but are not always changing their habits
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Advertising Week Q&A with Lynnwood Bibbens & Keshia Hannam for AAPI Month
For AAPI Heritage Month, we sat down with Lynnwood Bibbens, CEO of ReachTV, and Keshia Hannam, Editor in Chief of Eastern Standard Times, to discuss the important and impact of their partnership.
