-
Selling Dreams to a Generation of Realists: How Travel Marketers Can Tap Gen Z
There’s only one way to grab hold of Gen Z: provide good experiences and then amplify those offerings within the language of social media.
-
Recession-Proof Your Social Spend: Your Meta Message Is More Important Than Ever
By using MMM, marketers can gain a more accurate understanding of which channels are truly contributing to the bottom line.
-
Don’t Think, Know: Removing the Guesswork From Your Influencer Marketing ROI
By Danny Shepherd, Co-CEO of Intero Digital Influencer marketing has become a popular strategy for brands seeking to engage and connect with their audience in a more authentic and powerful way. Still, there are numerous challenges that can impact the effectiveness and ROI of influencer marketing campaigns. The right approach to influencer marketing will look different for every brand, especially…
-
Q&A with Laura Jones, Strategy Partner, Joint
The premium brand market is highly competitive making it crucial for brands to stand out. The vast majority of premium brands have a more serious slant to their creative work.
-
New Study Shows Major Disconnect Between UK Business Leaders and Workers Over Attitudes to AI
Research commissioned by Advertising Week and conducted via Cint reveals a disconnect between leadership teams, founders, CEOs and their junior employees when it comes to using AI in the workplace. Data shows that almost half of Gen Z and Millennial employees are concerned about telling their managers they use AI at work. May 2023, London – New research from Advertising…
-
Can Commercial and Charity Brands Learn From Each Other?
Marketing teams have many of the same challenges wherever they work, but looking across the divide and communicating every now and then will ease difficulties each sector thinks they are facing alone.
-
6 Vital Tips for Marketing Across International Territories
Devising a marketing localization strategy that accounts for all the above facts and automates key processes can help you save time and money.
-
A Proven Framework for Measuring Influencer Marketing
Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.
-
Why It’s Time to Revert to Back-to-Basic Innovation
It’s becoming increasingly clear that for brands to truly understand their audience, going back-to-basics is the most innovative approach to take.
-
Travel CMOs: What You Need to Know about 50+ Travelers
The 50+ audience has the spending power, freedom and flexibility to enjoy a wide range of travel experiences, and they’re making plans now.
-
Why Advertisers Can’t Reach 70% of Their Audiences
Finding a sustainable, cost-effective way of reaching consumers, combined with closer relationships between advertisers and publishers, is where it all begins.
-
5 Years of GDPR: Good Intentions; Underwhelming Execution
Although the GDPR was introduced with the aim of protecting personal data, its effectiveness has been undermined by several key factors.
-
Ten Tips to Make Your Direct Mail Leave a Lasting Impression
Let’s consider 10 ways that your business can create posted communications that deliver a compelling return on your marketing budget.
-
The Talent Pool – How Internal Mobility Benefits All
The benefits of working in a network for career development and movement can be built on for employees at all levels but it is particularly relevant for early-stage talent.
-
Chat GPT Plugins – Who Are the Winners and Losers From OpenAI’s Latest Game-Changing Innovation?
By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.
-
Taking an Ethical Approach to Audience Creation
These privacy-by-design solutions will allow companies to build their audiences ethically and effectively.
-
The Open Web is Ready To Reclaim Its Starring Role in Digital Advertising
Brands have the opportunity to be the catalyst for a more equitable, balanced and ultimately more sustainable marketplace.
-
Programmatic Darwinism: How Publishers Are Determining Which Supply Chain Components Survive
Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic.
-
Why Brands Need to Become Data Farmers
Best practices for collecting, controlling and capitalizing on first-party data assets
-
More Businesses are Moving the Universal Customer Profile Beyond Marketing
Many companies with highly secure data processes are going to be resistant to major sudden changes.
