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With TikTok Taking Over, Here’s What Marketers Need to Know
With TikTok’s ad revenue set to increase, it’s clear that this platform will have staying power among brands and marketers.
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It’s Easy to Give Your CTV Strategy a Performance Boost
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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CTV Is Growing up Fast – Here’s What That Means for You
With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.
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Despite NFTs and Cryptocurrencies, Blockchain Will Be a Must for Marketers
While many people associate blockchain with cryptocurrencies and NFTs, its applications go far beyond digital currencies.
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How ‘Pineapple on Pizza’ Can Help Managers Build a Connected Team – Part 2
The biggest shift lies in changing the mindset and structure around professional ascension being focused on people management.
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Chipotle: Real Ingredients for Real Athletes
Newest iteration of the campaign features NHL phenoms Matty Beniers and Jack Hughes and shines a light on authentic fans pushing the envelope in their sports.
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Upfront Slam Dunk: Why Women’s Sport Will Lead the Way in 2023’s Hottest TV Deals
Whatever deals are struck, the sheer energy of women’s sports coverage means brands will be racing to land endorsements.
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Five Steps for More Sustainable Ad Trading
Recent research suggests that carbon emissions driven by advertising are still increasing, rising by 11% between 2019 and 2022.
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CMOs: How Integrating Your Data Team Can Produce Better Results
How your data teams can serve as a catalyst to regaining momentum against the industry’s most vexing challenges of 2023.
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How ‘Pineapple on Pizza’ Can Help Managers Build a Connected Team – Part 1
Why not start building advocacy with the most engaged (and captive) audience you have: your employees!
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You’ve Got My Attention. Now What?
The tools exist for brands and marketers to analyze and understand the impact of their advertising campaigns.
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Small Businesses – Here’s How You Can Improve Your Digital Marketing in the Blink of an AI
AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.
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The Balancing Act: Creating Brands in Emerging Categories
No matter where in the world, all consumers are very much the same. We are all wary of change. Happy enough with what we already have.
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Time for a Recession Reset: Why Advertisers Can’t Afford to Overlook Audio Anymore
Audio offers a valuable combination of reach, relevance, and listener affinity — and it’s this combination that will drive sales and brand awareness going forward.
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Rebranding the SSP: How the Industry Is Writing a New Definition
SSPs that embrace technology to deliver quality over quantity will forge a more efficient supply chain
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How Brands Are Successfully Revamping Customer Satisfaction
Here, we look at how different brands can successfully maintain customer satisfaction, and how in some cases this has been refreshed to put a fresh spin on it.
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Why 5G Hasn’t Fulfilled Its Promise to Marketers
While 5G technology had the potential to revolutionize telecommunications, it has not yet lived up to the promises made by marketers.
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A New Era for Full-Service Creative Agencies
Campaigns are better when media and creative are planned together. With that being the case why does it happen so infrequently?
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Why 2023 is the year of The Great Repositioning
A Q&A with Tom Gray, Chief Strategy Officer, Imagination
