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Attention, Please: How Ad-Supported CTV Is Driving Greater Audience Engagement
With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.
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Framing the 25 Year Paid Search Story
We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.
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An Industry SWOT Analysis on How to Rebrand a Business Successfully
To get a sense of the challenges of rebranding, we hit the (virtual) streets to hear from leaders in adland about their thoughts and experiences.
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Aging America = Golden Opportunity
Older Americans control 70 percent of disposable income. Reaching them is both an advertising imperative and career opportunity.
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1 Simple Trick to Tell a Great Story in Advertising
All stories have a beginning, middle and end. The trick is to rethink these terms as setup, confrontation (sometimes conflict), resolution…and that’s pretty much it.
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IPA Bellwether Report Q1 2023: Industry Insight
We spoke with a number of leaders in the ad-tech industry to get their reactions to the IPA Bellwether Q1 Report – here’s what they had to say.
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What Marketers Should Expect from the Upfronts This Year
This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.
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The Direct Mail Renaissance: What’s Changed and Why It Matters
Direct mail is a marketing stalwart, and in 2023 it has a fresh identity as a channel that delivers personalized, valuable content throughout the customer journey.
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The SSP Market Isn’t Dying – It’s Rightfully Forcing Change
While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth.
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Toblerone Celebrates Quirkiness For Relaunch
When Mondelez were looking to relaunch Toblerone, they looked into what sets the iconic chocolate brand apart.
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How Bud Light Made $8 Million in a Moment
There’s a lot of strategy that goes into a brand getting it right — and that takes time.
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5 Secrets for Developing a Winning Social Strategy in the Age of TikTok
A social-first strategy can provide an opportunity for a brand to cultivate a meaningful relationship with their most passionate customers.
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A Creative’s Perspective on Innovative Creative Briefs
Ensure your marketing strategy performs to the best of its ability by sparking creativity daily.
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The Potential Impact of the Impending Recession on the Marketing Industry
Budget cuts, changes in consumer behavior, and increased competition are only a few of the potential effects of recession on our industry.
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Adtech’s Growth Will Be Built on Custom Brand Solutions
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.
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Our Metaverse Marketing Future: Cautious Enthusiasm Mixed with a Dose of Skepticism
Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential.
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Better for All? The IAB’s Latest Video Ad Guidance Falls Short on Great Expectations
The real value of a video ad should be measured in how attuned it is to audience interests and preferences.
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Every Age, Everywhere, All at Once: Embracing 50-plus Tastemakers
There are clear signs that the entertainment industry is finally embracing and representing the 50-plus demographic.
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CG Insurance and Chemistry Present “Aunt Angie”
The campaign will run on TV, social, radio, print, and out of home in the 21 countries and jurisdictions in the Caribbean and beyond.
