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How Performance Pressure Is Quietly Rewriting Brand Strategy
Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success.
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AI Isn’t Replacing Marketers. It’s Reshaping How Authority Is Earned
The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions.
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YouTube’s BARB Exit Wasn’t a Shock – It Was a Reminder of the Importance of Independent Measurement
YouTube leaving BARB isn’t a failure of the system, but confirmation that independent measurement still matters. Walled gardens will always struggle with shared accountability because it dilutes control.
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The Power of Fandom: From Cultural Moments to Commercial Impact
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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Protected: Commerce Media Maturity: What Separates Leading Networks from the Rest?
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Use AI Search for Long Enough and You Notice Who It Trusts
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.
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Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home
Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.
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Why Brands Miss the Moment on Social
A lot of advertisers are talking about using AI to build new creative from scratch but that misses the point.
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Game Changers: Transforming Marketing in the Age of Data & Tech
Music isn’t just an accessory to content – it’s a launchpad for discovery.
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From Placement to Participation: The Rise of Experiential Media
This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them.
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Why Does Walker’s Shortbread Have Scottie Dog-Shaped Cookies?
Only one cookie company is known for having Scottish terrier-shaped treats and that’s Walker’s Shortbread.
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The Advertising Industry Isn’t Waiting for the Future—it’s Building It
The future of marketing isn’t something that will arrive—it’s being built right now, and it requires partnership.
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Why the Future of Media is Sound-On and What It Means for Brands
The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
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Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot
By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes to ROI. Privodanova kicked off the session by asking the panel what they would do to narrow down the objective of measurement to make one decision better. Lubna Quraishi, VP…
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Sequoia ID: Reach the Highest-Intent Audience in Digital — at Display Prices
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
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How Publishers Are Unlocking $10–$30 CPMs From the AI Audience Their Ad Stack Can’t See
AI audiences are at the beginning of that curve. The publishers who build the muscle now — who learn which segments perform, which formats convert, which AI sources deliver the best ROI — will have a structural advantage when this becomes the default.
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Peer Voices Over Polished Pitches — Why Trust Lives in the Crowd, Not the Campaign
Ultimately, the job of a brand in 2026 is to make space for stories to unfold: stories sparked by real experiences and carried forward by the people who lived them.
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The Most Underrated Advocacy Channel? Your Letterbox
By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.
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The Untapped Cultural Power of Niche Communities
Communities do not exist for the benefit of brands. They exist because people want to spend time developing the interests they care about with others who share them.
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Advertisers Have Questions that OOH Isn’t Answering
Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction.
