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What the ‘AI Doomsday Scenario’ Could Mean for Advertising
AI may industrialise advertising, but it will not automate taste.
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What the “Bot Fingers” Era Means for Advertising
The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.
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Livestreaming Is Having a Renaissance as Clips Turn Streams Into Scalable Media
In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them.
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Why the Best Travel Brands Win Customers Long Before Take Off
From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered.
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What the Oscars Teach Us About Advertising That Actually Works
The brands that performed best on Oscar night were not the ones with the biggest budgets. They were the ones that understood their audience and showed up with intention.
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The AI Experience Room: A New Monetizable Asset for Rights Holders
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
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Pilot Parker Stars in a New Campaign Highlighting the Malaysia Airlines Travel Experience
In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.
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10 Biggest Social Media Marketing Mistakes Businesses Make
Social media is a fickle and fluid beast. Avoiding these mistakes is your best chance to master the small business social media marketing space for the long haul.
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Don’t Change the Game for Ads. Change Ads for the Game
The World Cup offers a global stage. It should not become a case study in how advertising changes the game. It should be an example of how advertising evolves to support it.
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Can Autonomous Media Be Trusted? That Depends on Who its Agents Truly Serve
Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.
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Dear Advertisers: Simplicity and Performance Are Not Mutually Exclusive
Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance.
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Why AdTech’s AI Agents Are Hallucinating Strategies And How to Fix It
Everyone has an AI agent now. Very few have one that actually knows what it’s looking at. That distinction is the whole game.
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Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos
The value proposition of social commerce is clear. Audiences are fracturing, and it’s getting harder to reach Gen Z with conventional advertising.
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The Art of the Moment: Why Brands Are Still Treating $100k Screens Like Paper Billboards
A smart, timely billboard speaks volumes. It can react, adapt, and connect in a way no 15-second skipable video ever will.
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The Sameness Problem—Why AI-Powered Ads Can Be Easier to Ignore
In 2026, production isn’t a scarce resource, but perspective can be.
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AI’s Biggest Benefit Might be Eliminating Audience Composition Bias
AI-built models are designed specifically to take advantage of correlations between a brand’s audience and behaviors exhibited within a database, no matter how counterintuitive those correlations may seem on the surface.
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Is AI Cannibalising the Web It Was Built On?
There’s an irony buried in the AI revolution that nobody wants to talk about.
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Message in a Bottle: The Power of Time and Age
Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
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Incrementality: The Metric That Doesn’t Exist
Marketers are stuck in Plato’s cave. Attribution, experiments, and MMM each cast different shadows. None reveals true incrementality. The truth remains unknowable.
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Building the Next Generation of Commerce Media: Why Coordinated, End-to-End AI Determines Who Wins
Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.
