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AI Licensing Helps Publishers, but Won’t Save Them
Publishers have split into two camps: those who license, and those who sue.
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LEGO’s Smart Bricks Show the Future of Innovation Is Experience, Not Algorithms
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
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How Live Events Connect Brands With the ‘Social Media Generation’
The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.
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Stop Buying Attention. Start Earning It
With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.
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DSP Turmoil Is Forcing Indie Agencies to Rethink Org Structures
Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan.
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Why Incrementality Is Emerging as the Standard for CTV Performance
In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.
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Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
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Are New Tools Redefining Creativity?
We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.
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Agentic AI and the Next Evolution of AdTech
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
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LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
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Consumers Love Valentine’s Day: What Marketers Need to Know
If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.
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Why the Open Web Needs to Start Selling Attention Outcomes
The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.
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Why Growth Suffers When Audiences Are Managed Separately
Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.
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The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning
Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.
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How High-Performing Websites Remove Doubt Before the Click
At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
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Which Brand Mascots Are Coming To Super Bowl LX?
Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.
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Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back
This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.
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How Go-to Brands Translate Customer Connection Into Measurable Business Value
These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
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The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
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Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity
Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact
