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Why Businesses Must Ditch Short-Term Sustainability Thinking – and How Events Show the Way
The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.
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The Olympics Move Fully Into the Programmatic Era
The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.
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6 Predictions for 2026—And Only One Involves AI Hype
The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.
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Welcome to the New Frontier: Where Retailers are Media Networks and Media Networks are Retailers
Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.
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Get To Know the Delicious Jet-Puffed Marshmallow Mascots
Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.
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The GLP-1 Era Invites Brands to Show Up as Caregivers
Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.
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How CMOs Get Super Bowl Measurement Wrong
With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.
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From Mobile to the Living Room: How YouTube Is Rewriting the Viewer Journey for Every Generation
Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.
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How Brands Can Shape the Platforms That Shape Them
Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
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2026 Will Be a Year of Proving What Works in CTV
In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.
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CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
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The Next Leap in Open Web Advertising Will Fall Flat Without Interoperability
In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.
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How AI Search Is Upending E-commerce Discovery
AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become.
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Michele Ghee Joins PlayersTV as President Through Expectant Media Acquisition
Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET, EBONY, ESSENCE) through the acquisition of her experiential, content, and distribution agency. DALLAS – January 20, 2026 – PlayersTV, the first media distribution company owned by athletes and their fans, today announced the acquisition of Expectant Media, a women-owned experiential, content, and distribution agency founded…
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2026 Is the Year of a Strategy Reset in Luxury Fashion
In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.
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Turning Data Into Deals: Smarter Marketing for Sales-Driven Industries
The future belongs to businesses that combine data intelligence with brand-led creativity. When used well, data amplifies both trust and targeting, without bogging teams down in shallow click metrics.
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How Agentic Buying Will Rewrite the Agency Business
Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.
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Q5: The Hidden Season Where Loyalty Is Actually Won
Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.
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Dos Equis’ The Most Interesting Man in the World is Back
Dos Equis announced on January 16, 2026, their iconic spokescharacter known as “The Most Interesting Man in the World” is back to encourage and inspire the next generation to “Stay Thirsty.”
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Why Shoppers Don’t Mind Seeing 25 Ads on an Amazon Page
In a world where attention is ever scarcer and AI is reshaping discovery, trust is the key.
