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CTV’s Measurement Problem Isn’t Data — It’s Usability
The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.
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Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action
This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.
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Why Building Ethical AI Starts With Paying Artists Properly
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
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Your Holiday Season Sales Depend On Experience Optimization
Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
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Meet Dr. Squatch’s Brand Mascot
We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.
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GEO: Reshaping Digital Visibility
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
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Taking Identity Back Home: Why CTV Needs IP-Based Identity
As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.
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Transparency, AI and the Shift to Curation – an Ad Network’s to-Do List in Wild Times
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice
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Q&A with Andy Marrs, Global Client Partner, Vidmob
As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.
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Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media
The future of retail media hinges on a single question: Who wins the user?
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Why Agentic AI is the Next Customer Experience ROI Breakthrough
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
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Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives
The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
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Retailers Are Moving Into AI Search. Publishers and Creators Can’t Afford to Sit Out
Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
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Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
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Why Voice Commands are Giving CTV its Wonka Moment
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
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Marketing Leaders Don’t Believe They Can Attribute ROI to Their Tech Stack. They’re Wrong.
A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.
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Certainty Is the New Creative Catalyst
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
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Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
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The Real Battle for Marketing ROI Will Be Won in Incrementality, Not Attribution
Attribution can tell a story. Incrementality tells the truth. And in a world defined by shrinking signals and rising expectations, the truth is what will win the battle for ROI.
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From Fragmented to Unified: The Next Phase of Local Ad Sales
The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
