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Why Q1 Is the Perfect Time to Experiment (and Fail)
The brands that learn fastest from their failures will be the ones leading the pack by year-end. Start building that capability now, while you have the space to get it right.
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“Going Viral” Is Overrated: Why Brands Need to Focus on Earning Cultural Citizenship If They Want to Survive 2026
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
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Your Brand is Invisible to AI: A 3-Step Measurement Fix for the Post-Search Era
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
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It’s No Longer About a Cookieless Future — It’s an ID-Less Present
This time, the new year is less about what will happen with cookies and more about what happens right now
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America at 250: How Brands Can Find Meaning in this Milestone
Brands that invest in communities, foster dialogue across lines of difference, and tell honest stories don’t just earn attention—they earn loyalty.
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America’s Favorite Brands, According to Actual Humans: Lippincott Drops Its 2025 Go-to Brands List
The 2025 Go-to Brands List is a reminder that, even in a world obsessed with tech, trends, and transformation, the brands that win are the ones that make people feel seen, supported, and empowered.
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Why Cheez-It Brought Prince Cheddward Out of Retirement
The Cheez-It Citrus Bowl will be more than a football game this year. It’s a homecoming celebration for Cheez-It’s beloved, and previously retired, mascot Prince Cheddward.
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When Americana Goes Global: What Every Brand Needs to Know
At its best, this Americana goes global moment isn’t about one side winning. It’s about consumers on both sides of the Atlantic looking for the same thing.
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Let’s Mean It This Time. On Sustainability, With Leigh Pezzicara
Sustainability needs to taste simple, actionable, guilt-free, and unlock value pools that would be impossible to activate in a world pre-AI and pre-efficiency fever.
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From SEO to GEO: Why Discoverability Must Be Rebuilt for an AI-Native Internet
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
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How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
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In Defence of Tradition
As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated.
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Don’t Just Have an AI Strategy, Have a Proprietary Data Strategy
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
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Inclusivity Means Treating Influencers as Brand Partners, Not Adverts
The future of influencer marketing isn’t transactional. It’s relational. And it starts with recognising that influencers are brand partners, not adverts.
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Unwrapping Loyalty: How Brands Can Break Through the Festive Noise
With 2025 poised to be the first quarter trillion-dollar holiday season, it’s a time of opportunity for brands ready to embrace the challenge and deliver meaningful, memorable experiences.
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What Brands Should Do During a Discounting Knife-Fight This Holiday Season
Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.
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Why an Identity Spine Can Help Answer Engines Beat Google in the AI Ad Race
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
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How Advertisers Can Win the 2026 World Cup With Emotionally Intelligent Context
The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.
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AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that playbook is undergoing its most dramatic shift in more than a decade. AI search and the rise of agent-driven shopping…
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The Case for Doubt: What AI Can Learn from Humans
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
