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The 2026 Ad Tax Rebellion: First-Party Fees Get Thrown Overboard
Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.
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The New Competitive Edge in AI Driven Marketing: Data Quality & Ownership
As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
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Brand Governance Is the Most Boring Idea That Will Save You Millions
What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.
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Interactive TVOOH: The Future of Fan Engagement
It’s 27 years since The Experience Economy was written, but it’s only now thanks to innovations like TVOOH that the concept is coming to full fruition.
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The Future of Creativity Is Neurodiverse – if We Make It Possible
The future of creativity is neurodiverse. Agencies and brands that embrace that truth won’t just build stronger, more inclusive cultures – they’ll deliver better, more resonant work.
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Marketers Are Falling for the Very Same Tricks They Use
If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.
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Founder Visibility Is the Next Competitive Advantage, And CMOs Hold the Key
The future of growth belongs to the leaders, and the CMOs, who understand that visibility isn’t just exposure. It’s equity.
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Kevin the Carrot Finally Gets Married in Festive Aldi UK Christmas Finale
They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.
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Sports Will Win Big with the Retail Media Network Playbook
The franchises that find success won’t just be fielding a team to compete; they’ll become a publisher and media platform in their own right. The blueprint for success is already out there. Now is the time for the leagues and franchises to take the ball and run.
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Consolidation in Programmatic: Are Small Advertisers Being Shut Out?
SMEs must be prepared to learn and experiment, but they don’t need to sit on the sidelines of programmatic. With the right guidance, they can claim their seat at the table – and challenge the dominance of legacy players with smarter, leaner campaigns.
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Permission to Project: Ambiguity, Confidence, and Women in AI
The AI industry will be stronger if more women are visible making claims, predictions, and statements as freely as men do.
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Your Product Isn’t the Story, Your Consumer Is
Start saying no, to vanity, to product-first thinking and briefs with no heart. Tell your product team you’ll take it from here.
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IAB Framework Shows Advertisers Still Struggle to Get Gaming
Gaming isn’t just a category to consider, it’s a cultural phenomenon that intersects with fashion, music, film, and more. The good news is it’s not too late – brands can show up authentically with custom in game experiences.
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How AI Will Power Retail Operations and Customer Service This Black Friday
Black Friday isn’t just a day for customers to grab the best deals – for businesses, it’s an exercise in testing their systems and proving that they can handle anything that comes their way.
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Why the “Media Lift Effect” Is Changing the Rules of Social Performance
The media lift effect offers a way forward by connecting performance, creative excellence, and media precision into one finely tuned engine.
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Pet Care’s Next Chapter Begins in the Aisle
Retailers have a chance to turn the pet aisle into something immersive, blending data-led understanding with creativity.
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From Adjacency to Outcomes: The New Era of Contextual
Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
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Influencers Are Dead. Long Live Influence
The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
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Why Every Publisher Needs Its Own AI Experiences
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
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Different Game, Different Physics: Why Retail Media Needs Its Own AI Strategy
Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.
