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Premium Video’s Exponential Traffic Growth…w/ One Flaw: Defective Currency
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter.
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From Legacy to Love: Coach’s Journey to Gen Z’s Heart
This transformation wasn’t luck. It was the result of intentional, data-driven brand reinvention.
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Creative that Lasts: Making the Most of Every Impression
In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time.
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The AI Dividend
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
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AI, Shaping the Future of Programmatic Advertising
AI has evolved from simple automation to the driving force behind programmatic advertising.
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Data, Services & Media Drive Data Collaboration Success with Adobe PMG & Further
With Adobe Real-Time CDP Collaboration, Further, PMG, and Alli Marketplace working together, customers can unlock their full data value, operationalize collaboration across their organizations, and activate campaigns that drive measurable business impact.
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Precision at Scale—How Geospatial Intelligence Is Reshaping Media Strategy
Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology.
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Breaking the Planning Mold: How Agencies Are Rethinking CTV from the Start
The CTV revolution isn’t just about where ads appear…
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Lift and Mix: What Happens When Sales Lift Meets Market Mix?
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.
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Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem
As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.
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First Principles Thinking: Grounding AI and Ad Testing in What Actually Matters
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
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From Signal to Action: Human Intelligence That Moves Brands Forward
AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action.
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Partnering in the Composable Marketing and Media Ecosystem
Composability isn’t just a buzzword..
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Rebuilding the Media Playbook: Data-Driven Growth in an AI World
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
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Precision at Scale: Unlocking the Future of Customer Connection
This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.
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Beyond the App: Powering Full-Funnel Commerce Media
The way people discover and shop has fundamentally changed and fragmented across social feeds…
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Redefining the Brand-Consumer Connection with Amex Offers Digital Media
Today’s consumers expect personalized shopping experiences where their expectations for tailored…
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Beyond the Cart: Retail Media Goes Omnichannel
Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers.
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All Commerce Media: Cross-Vertical Insights and Playbooks for Growth
Commerce media is at a tipping point.
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The Back Seat as the New Living Room – A New Era of “On The Go” Content
The backseat is becoming the new living room — a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms.
