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Beyond the Break: Redefining Creative on CTV
From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising.
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From Impressions to Appointments: Redefining Healthcare Marketing Results
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network.
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The Streaming Ad Equation: Balancing Data, Culture, and Impact
Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever.
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Quantifying Curiosity: The Science Behind Interactive CTV Ads
Interactive CTV ads are generating buzz —but are they truly impactful?
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Proving the Platform’s Power with iSpot & Tiktok
TikTok and iSpot teamed up to measure performance across key KPIs — and the results are in!
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How to Give Your Brand the X Factor
Integrating brand and performance advertising is vital for CMOs who want to deliver the best results.
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The New Era of Sports & Entertainment Marketing
Marketers deserve proof that their investment across platforms is driving audiences to watch.
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A Slam Dunk in IRL: Becoming Unskippable and Unignorable
The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch?
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Rethinking Purpose for a More Skeptical World
The signals of “doing good” aren’t landing like they used to.
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Power in Play: Gaming’s Rise as the New Language of Identity and Belonging
Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily.
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From Noise to Noticed: Attention in the Age of Doom Scrolling
We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical.
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No Filter, Big Business: Claudia & Ben in Conversation with Michael Bosstick
They didn’t invent the internet, they just figured out how to make it their full-time job.
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SHE Media: Building Community Through Conversation
SHE Media has grown from a digital publisher into a cultural connector, bringing women together through content, live events, and wellness-driven experiences.
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Beyond the Logo: How Mastercard Is Redefining Brand Connection
A brand today is more than a logo or tagline, it’s a living experience.
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Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe
In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained…
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Navigating Career Uncertainty Together
We’re living in unprecedented and drastic times in society and in our marketing industry
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The Hidden Danger of Motivation and Success: How Work Hijacks Your Mind
Motivation fuels ambition, but it has a hidden downside: the more passionate you are about your career, the harder it is to switch off after hours.
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Purpose, Produced: Where Cause Meets Creative
In today’s world, brands and nonprofits alike are expected to do more than tell good stories…
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Culture in Motion: Building B2B Content That Resonates and Drives
In a media world saturated with messages, the B2B brands that stand out do more than advertise — they live inside culture.
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Grey in the Stream: Creativity, Culture & the Future of Media
As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance.
