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Break Free from Black-Box Identity: Build a Multi-Vendor Graph That You Own
If you want to build an identity graph using third-party data, you’re stuck choosing between bad options.
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How Decked Leveraged In-Scene AI Ads to Create Buzz in New CBS Reality Show
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
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From Main Street to the Global Stage: How Brands Can Build Lasting Impact through Local Storytelling
In an era where consumers crave authenticity, the most powerful brand stories are often the ones rooted in place.
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Existential Threat or Opportunity? Inside TIME’s Approach to AI
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
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The Future of Gameplay, Powered by Microsoft
Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce.
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Searching for More: How Hyundai improved performance on Google with Agentic AI
The world of search is changing dramatically, moving beyond simple text queries.
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Making marketing more human in the age of AI
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
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Beyond Clicks: Cracking the Code on Growth and Trust in Ad Tech
Right now, 40% of internet users are essentially invisible to advertisers—browsing on cookieless platforms where impressions vanish and budgets waste away.
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The Fandom Advantage: How Strategies Can Fuel Brand Growth
This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans.
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Fandom: Where Sports Meets Culture 24/7
Sports fandom has gone way beyond the stadium.
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The Wizard of Oz at Sphere: We’re Off to See The Wizard
The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling.
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The New Playbook: Culture, Sports, and AI-Driven Measurement
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
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Rebooted and Rewired: Taking Transformers to YouTube
Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.
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Scaling Chaos: Two Years At The Onion
America’s Finest News Source, The Onion, has crammed a decade of plot into the last two years
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Off the Feed & Into the Chat: How the Internet Has Gone Private
In a world where people express themselves through reaction GIFs, emojis, and memes, how do we define success?
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Brand Values Must Be Unshakable
From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions.
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From Relevancy to ROAS: Nestlé and Roku Capture Sales With CTV
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth.
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Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel
Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.
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The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising
Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear.
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The Home Screen Advantage: CTV’s Most Underrated Asset
As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising.
