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Introducing the AdTech MAP for Verification, Optimization, and Proven Outcomes
In an age of fragmented platforms and lack of unified transparency, marketers are facing a crisis of confidence.
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Commercial Ad Space as an Artistic Canvas
What happens when commercial ad space becomes a platform for art?
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Finding the Balance – The Art & Science of CTV
CTV sits at the intersection of creative storytelling and data-driven precision—but striking the right balance between the two is where the real magic happens.
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The New Alliance: Forging Collaborative Teams in the In-Housing Age
As brands accelerate in-housing, the old agency-client playbook is being rewritten.
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The Intent Economy: How AI and Commerce are Reshaping Programmatic Advertising
The old playbook is being rewritten with intent as the new currency.
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Ad Management, Evolved: Winning with TikTok Ads Manager in the Age of AI
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.
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Premium & Precision: The Evolution of Addressable Advertising Through Quality Content
Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content.
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Driving Industry Impact Through Creator Partnerships
Creators can do more than influence what we buy; they can influence how we work.
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The Peripheral Vision: See What’s Next for Local Advertising
Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data—from what shows are trending to what people are shopping for—can inform smarter targeting and creative for SMB campaigns.
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The Power of Street Level Stories: A Borough-by-Borough Strategy
Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy.
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From Vibe to Variant: How Creators + AI Rewire the Creative Supply Chain
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
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Legacy Over Likes: The Long Game of Brand Building in a Viral World
In today’s viral-driven world, it’s easy to confuse fleeting attention with lasting impact.
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The Business of Funny: Smosh’s 20-Year Evolution in Digital Media
Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.
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Brewing Success: How Kolkata Chai Co. Connects Community Through Local Ads
Hear how this NY favorite built a brand with soul. This panel dives into the art of storytelling, connecting with local communities, and turning cultural capital into conversion.
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Empowering Small Businesses Through Smarter Advertising
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder.
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From Cool to Critical: Turning Brand Experiences into Growth Engines
This session explores how brand experiences fuel growth and create lasting impact.
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How e.l.f. and Adobe Create Fandom by Tapping into Sports, Music and Culture
e.l.f. is rewriting the beauty marketing playbook—showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports.
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Inside the Creator Mind: Research-Driven Insights for Smarter Brand Partnership
Do you know what Creators actually want from brands, social platforms, and followers?
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Bringing Brands to Life: The New Rules of Experiential Retail
Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures.
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The Dream Collab: If Creators Ran the Brief
What would happen if creators, not brands, designed the next big collaboration?
