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Identity is Infrastructure Now: In the Age of Walled Gardens, It’s More Than Just a Hedge
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
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Your New Favorite Show is on YouTube
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
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Navigating TV’s Fluid Audience Era with Data
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
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Mr. Owl is Back in Refreshed “How Many Licks?” Tootsie Roll Commercial
More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
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Beyond The Walled Gardens: More Choice, Less Dependency
The point isn’t to replace the platforms; it’s to widen the focus.
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AI Is Changing the Way We Work—Agency Pricing Needs to Change Too
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
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Turning Everyday Shopping into a Growth Loop for Grocery Brands
What grocery leaders need to do next? It’s about layering creativity, data, and technology into a self-reinforcing system:
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What’s Next for Ecommerce and the Post Lockdown Customer?
The post-pandemic years have seen consumer expectations soar. They demand speed, convenience, and a seamless experience across every device and platform.
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The Future of Marketing Tastes Like AI. A Lot Like AI
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
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Walmart’s Trade Desk Split: Why It Matters For Retail Media
While Walmart’s announcement wasn’t the unlock it might seem, it does spotlight the challenges of an emerging space. And the urgency—and volatility—shaping the retail media landscape today.
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The Misconceptions Holding Back Incrementality: A Call for a Rethink in Measurement Practices
Affiliate marketing has always been about partnership. That spirit needs to extend into how we define success, share data, and build for the future.
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How to Solve Retail Media Fragmentation
The outcomes era is about more than retail media inventory or a prioritization of bottom-of-the-funnel performance.
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AI Speeds Things Up — for Lawyers to Slow Them Down Again
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
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Creative Ambition is a Business Strategy
Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”
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Q&A with Debbie Oates, Director of Customer Engagement, Experian Marketing Services UK&I
Experian’s Debbie Oates explains that there’s help on hand to understand the new tectonic shifts in the make-up of the average UK household, so marketers can avoid being left behind.
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Out of Tune: Are Retail Media Networks Missing the Beat on In-Store Audio?
In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.
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Incrementality Testing: The Missing Link Between Marketing and Finance
The bridge between marketing and finance isn’t built on a false sense of certainty, but on honest, measurable uncertainty that both teams can plan around.
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Will Agencies Dare to Be Different?
Once you define the problems you solve and for whom, your people can show-up as focused experts not hopeful generalists.
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Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive
If your brand isn’t building real connections through values, people, and purpose, you’ll be forgotten, no matter how brilliant your product is.
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As Cultural Capital Becomes the New Currency, Do Brands Risk Trading Away Their Identity?
The best brands aren’t just reacting to decisions — they’re part of shaping them.
