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ROSÉ All Day: The Metric That Could Save Digital Advertising (And the Planet)
With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.
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Brands – Calendar Moments Require Credibility
Brands need to move from risk aversion to value alignment. Stop worrying about backlash and start focusing on why you’re showing up.
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Short Term Surge, Long Term Edge: How to Adapt Your Positioning In Response to Changing Market Trends
The goal for any business should be to capture today’s demand while projecting and protecting a go‑to‑market narrative that is both clear and consistent.
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How Cava’s Mascot Made the Leap From Social Media Star To “Keepsake” Pita Chip Plushie
If you love the Mediterranean fast casual chain Cava and consider yourself chronically online, you probably have some familiarity with their mascot, Peter Chip.
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8 Fun Facts You Never Knew About Manny Mayo, the Hellmann’s Mascot
Even the Stat Card doesn’t explain the significance behind why this specific jar of mayonnaise weighs 1,913 pounds.
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Gen Z Wants Micro-Transactions for a Tailored Media Experience — and They’re Willing to Pay for It
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
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AI and Creative Redefine Ad Performance With Humans At the Helm
Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.
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The End of Hybrid Work? Rethinking Return to Office
If we’re serious about the future of work, let’s escape the binary discourse and learn from the past six years to intentionally chart a more sustainable path forward together.
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The Attention Advantage: How Smarter Measurement Drives Results
Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.
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Soccer Rising: Planning for next Summer’s World Cup in North America
Given the growth of soccer as a sport that Americans are increasingly playing and watching, coupled with the local and summer sports marketing opportunities, marketers should be evaluating how they can score next summer with the FIFA World Cup.
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Unlocking the Full Potential of Google Ads With Tactical AI
The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.
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Hey CMOs – What’s the Point of Starting an Internal Production Entity?
If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you.
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Why Retargeting Might Be Tv’s Smartest Entry Point
Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
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Agentic AI Is Reshaping SaaS—and Marketers Need a Game Plan
SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.
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AI Is Reshaping Travel Loyalty by Making It Personal, Not Transactional
In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.
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Why in-App Advertising Is the Perfect Environment for Brands
Gaining consumer attention is a must for any brand, but in a more and more fragmented media world, the industry must seek fresh approaches to break through all the noise and clutter.
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Brand Experiences Are the New Loyalty Engine
Branded experiences are no longer just “nice to have” — they’re essential for building relevance and loyalty in a saturated market.
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Reclaiming Time & Consciousness with AI
We stand at a threshold where technological capability intersects with philosophical possibility.
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The Persuasive Power of Social Norms in Marketing
When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.
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Programmatic Relationship Advice: Don’t Let Your Partner Eat Your Business
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients, and I think it’s time we all looked at it a bit harder.
