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Creativity and Kindness: Still Undefeated
In the age of AI, human skills win.
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FIFA World Cup 26 Unveils Three Mascots and a New Playbook for Global Sports Branding
As FIFA prepares to welcome the world to North America next summer, Maple, Zayu, and Clutch offer an early glimpse into how the organization plans to market the largest World Cup in history.
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Formula 1’s Greatest Innovation Wasn’t on the Track
At a time when brands are searching for new ways to break through fragmented media environments and shrinking attention spans, Formula 1 offers a compelling reminder that the most valuable marketing asset may not be a platform.
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The Future of AI Won’t Be Won by Better Models. It Will Be Won by Better Connections
The future of AI may look like magic to the end user. Behind the scenes, however, it will be powered by something far more practical.
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The Architectural Debt of AI: Why Agentic Systems Demand a Foundation First
Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine.
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The Algorithm Killed the Gen Z Monolith
The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
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Retail Media Got Easier to Buy. But Harder to Run.
The companies outperforming in retail media aren’t usually the ones with dramatically different tools.
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Glasses Provide the Marketing Industry With a Creative Opportunity
With many concerned about job losses due to AI, AR technology has the potential to create new jobs to support the development of AR marketing experiences.
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OpenAI Wants Your Attention. Anthropic Wants Your Work.
By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within six weeks. It’s a reminder of the extraordinary monetization potential of these platforms. A recent survey of LLM users found that 56% already use AI tools daily or more. Adoption is happening faster than almost any SaaS category before it. Consumers are still deciding who…
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FOX Sports and ReachTV to Bring All 104 FIFA World Cup 2026™ Matches Live to 51 Million Monthly Travelers Across U.S. Airports
Live Matches, Pregame Shows, Daily Highlights and Premium Shoulder Programming with Sports Wall Activations Planned in FIFA World Cup 2026™ Host City Airports
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Why Brands Need to Start Committing to Creators
The shift required is not complicated, even if it demands more intention.
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Women in AdTech Are Already AI Power Users. Here Is How We Lead From the Front.
The next decade of AI is being built right now, in decisions happening this quarter inside companies whose leaders are reading this piece.
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Share of Search Is Dead. Share of Recommendation Is What Marketers Should Track Now.
By Julian Diep, Paid Acquisition Consultant, Blue Grid Media Only 11% of cited domains overlap between AI engines. That changes everything about how you measure brand visibility. For two decades, marketers had a clean answer to the question is my brand visible. The answer was share of search. You looked at search volume on your brand terms, compared it to…
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Meet Chewbert, Extra Gum’s New Sidekick
The star of Extra Gum’s latest campaign “Chew Into It” is a wad of gum named Chewbert and he’s on a mission to get gum chewers everywhere to lock in and be present in the moment.
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This Is How You Control the Narrative to Keep Your Users and Customers Happy
The pattern is rather clear: Trust is becoming even more critical in the age of AI and LinkedIn is doing everything they can to protect its public image.
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The Fragmentation Problem: Why Marketing’s Biggest Challenge May Also Be Its Biggest Opportunity
Whether that future becomes reality may depend less on the technology itself and more on the choices the industry makes along the way.
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The Performance Marketing Playbook Just Expired
This is the part to keep saying out loud to your teams, your CFO, and your board: the foundation we’ve all been operating in is different now, and more changes are coming.
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Synthetic Audiences Don’t Model People. They Model How People Get Talked About Online.
Research exists to help companies understand how real people behave, not to produce cleaner-looking outputs.
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The 2026 FIFA World Cup Is a Cultural Turning Point for North America
For decades, soccer in North America occupied an unusual position. It was undeniably popular among participants yet the sport often remained on the periphery of mainstream cultural conversation.
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AI’s Next Challenge Isn’t Technology. It’s Learning How to Work With Humans
The future of marketing is unlikely to belong to either humans or machines alone. Instead, it will belong to organizations that understand how to combine the strengths of both.
