The Secret to Great Media Plans – Don’t Hesitate
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Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan
In this episode of Retail Media Unboxed, Leah Logan, VP of Retail Media Transformation at Inmar Intelligence, explains why traditional attribution models fail to capture much of today’s consumer journey, particularly as creators become a larger influence on discovery and purchase decisions.
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What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB
AI is changing quickly, but as Caroline points out, marketers don’t have to navigate it alone. By bringing together expertise from across the advertising industry, the IAB is helping turn emerging questions around AI visibility, disclosure, and measurement into practical frameworks marketers can use today.
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Brittni Hutchins, President of Venables Bell + Partners
Join Katie as she talks with Brittni Hutchins, President of Venables Bell + Partners, about celebrating the agency’s 25 years of creative excellence.
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The Architecture of Attention and Belonging | Benja Juster, Hubspot
Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world’s leading brands, his work sits at the intersection of creativity, community, and live experiences.
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Branding Isn’t Marketing, Featuring Evan Gettinger, Principal at CBX
Brands are under more pressure than ever to react to culture, move faster, and justify every marketing dollar, but speed doesn’t have to come at the expense of long-term brand building.
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Your Customers Already Told You
Matt also explains why the future isn’t more data—it’s knowing which data matters.
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How to Win Every Event Before You Walk In | Liz Urheim & Courtney Engel, Verifone
Liz Urheim, Chief Marketing Officer at Verifone, and Courtney Engel, CEO of Magnet Media, to explore how the most successful brands are turning events into year round marketing engines.
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This Isn’t An Accessibility Capsule with The North Face
The North Face (TNF) wanted to make its camping gear more accessible for Disabled customers. But in doing so, they actually improved their products for kids, parents, and numerous other customer segments. That’s the power of universal design.
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Advertising Without a Net: Why Creativity Has to Matter – with James Robinson, Momentum Worldwide
James Robinson, Global Chief Creative Officer at Momentum, joins us to explore why experiential marketing is “advertising without a net,” and why brands can no longer rely on visibility, targeting or clever messaging alone to create meaningful impact.
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Emily Burnett, Relevé
Join Katie as she talks with luxury fashion designer and executive Emily Burnett about launching her new company Relevé.
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Nicole Purcell: “I saw potential.”
Katy Hornaday sits down with Nicole Purcell, CEO of The Clio Awards, to discuss what it takes to transform a traditional award show into a year-round global platform connecting creators, brands, and culture.
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Behind the Brands: Melanie Travis on Raising Kids, Running Two Companies, and Why Founding a Startup Today Looks Nothing Like 2016
Melanie Travis has spent a decade building on her own terms – from early roles at Kickstarter and Foursquare to founding Andie, the swimwear brand that changed how women shop for swim.
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Your Move: How Ohio Became Number 1
Rick Milenthal and David Grzelack sit down with Ryan Squire, VP of Marketing and Communications at JobsOhio to learn the back story on why CNBC just named Ohio the best state in the country for business – rising from number 31– just a decade ago.
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Anyone Can Drive the Car But Not Everyone Can Win the Race – with Pearlfisher’s Justine Allan
Justine Allan, Managing Director of Pearlfisher North America, joins us to explore why strategy remains the essential foundation of great design and why discernment, judgment and experience may become even more valuable as AI transforms the creative industry.
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Making Room to Think
AI as a tool versus agentic AI, looking at it like a Pixar movie, and embracing the culture shift that comes with it all.
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Turning Every Package into a Marketing Channel
We’re wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences.
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Evan Shapiro Has a Map for the Future of Media
Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.
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Why Social Is Becoming the New Brand Operating System, Not Just Another Content Channel with Blake Heal
For years, brands have treated social media as a numbers game, chasing trends, algorithms, and endless streams of content. Blake Heal, Founder and CEO of Conscious Minds, believes that era is coming to an end.
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Why Brand-Agency Partnerships Build Better Experiences
In this episode we explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics.
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Your Phone is an Assistive Device, with Bailey Hikawa
This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined.
