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What Comes Next – Trailer
What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society.
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Stop Bolting AI Onto Broken Marketing
Oz explains why AI is exposing the cracks in marketing instead of fixing them.
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Luz Corona, Director of Content, The Clios
Join Katie as she talks with Luz Corona, Director of Content at The Clios, about taking risks, trusting your instincts, recognizing and celebrating creativity, her vision for The Muse by Clios and staying inspired.
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The Power of Storytelling, Vulnerability, and Mental Health
In this deeply personal episode of Engineering Brand Love, RickMilenthal and David Grzelak speak with Dr. Luan Phan, Chair of Psychiatry and Behavioral Health at The Ohio State University and creator of SOAR (State of Ohio Adversity and Resilience).
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Cannes Lions 2026: Creator Eugene Healy on Why Every Brand Needs a Creator Mindset
Brand strategist and creator Eugene Healy joins Jo Burford, Head of Creators for EMEA at Edelman, to explore how brands can build trust in an era of fragmented attention.
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Please, AI, See Me
Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn’t abandon proven strategies in the rush to chase the latest AI trend.
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Day Four: Gassing up your peers, KitKat heists, and human-made ideas.
For their final morning at “Camp Cannes,” Katy Hornaday is joined by Matt McNulty, Doug Hentges, and head of production Melany Esfeld to recap the festival’s final stretch.
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Cannes Lions 2026: The Daily’s Michael Barbaro on Building Trust When Facts Are Under Fire
Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation.
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Day Three: “Artsy-Smartsy” advertising and reverse media buys.
For this third morning in Cannes, Katy is joined by Brad, Sean, and new guest Matt to break down the latest action from “Camp Cannes.”
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Day Two: Fantasy football for advertisers.
For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from “Camp Cannes.”
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From Eyeballs to Outcomes
Today we’re joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them.
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Day One: Stop trying to make unsh*tification happen.
For this first morning in Cannes, Katy is joined by Chris, Brad, and Sean to kick off “Camp Cannes” with a proper roll call and an honest look at this year’s creative landscape.
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AI Is Not the Strategy. Growth Is.
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage.
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From Fandom to Growth: How Brands Are Rebuilding Marketing Around Creators
Ryan Stern, CEO and Co-Founder of Collectively, joins us to discuss how creator marketing evolved from an experimental channel into a core business function.
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Why AI Needs Better Plumbing
It’s a look at where marketing technology is heading and what that means for the people using it every day.
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The Future of Media and Advertising in a Fragmented World with Alan Wolk
Alan Wolk, co-founder of TVREV and author of Over the Top, discusses how fragmentation is reshaping the future of media, advertising, and culture.
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Designing Breakthrough Experiences on the Global Stage with Danielle Damiano Medeiros, LinkedIn
Danielle discusses how LinkedIn decides when and how to show up at the world’s biggest stages like Cannes Lions, SXSW, and CES, and why the most impactful experiences often outperform the budgets behind them.
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How the Future Feels: Matty Ayres on Design, Empathy and Engineering Brand Love
Matty Ayers, founder of Tiny Wins, the world’s first “feeling studio,” joins to explore why the future is not just something brands predict, but something they design.
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Jen Harrington, Founder of HATCH
Jen Harrington, Founder of HATCH, discusses leadership, inclusion, the importance of cultural diversity, and why women need sponsorship not just mentors.
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Rexona’s Ben Curtis on What the FIFA World Cup Teaches Us About Connection
Ben Curtis, Global Brand Vice President of Rexona, joins Richard Edelman, President and CEO of Edelman, to explore how sports can serve as a powerful force for connection in an increasingly divided world.


















