Game On: The Future of Fandom
In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women’s sports, and even the rise of athletes over celebrities are changing the playbook for marketers. They’ll also explore how Fanatics is bridging the gap between brands and fans in a world where commercials are fewer, fandom is fluid, and opportunities to connect are more valuable than ever.