Great Minds Stage

As brands accelerate in-housing, the old agency-client playbook is being rewritten. Efficiency and authenticity are driving the shift, but success depends on something bigger: forging seamless alliances between internal teams and external partners. Join PepsiCo US Beverages Chief Marketing Officer Mark Kirkham and VaynerMedia CEO Gary Vaynerchuk for a dynamic discussion moderated by Adweek Chief Brand and Community Officer Jenny Rooney on “The New Alliance,” a collaborative ecosystem where in-house and agency talent work

As brands accelerate in-housing, the old agency-client playbook is being rewritten. Efficiency and authenticity are driving the shift, but success depends on something bigger: forging seamless alliances between internal teams and external partners. Join PepsiCo US Beverages Chief Marketing Officer Mark Kirkham and VaynerMedia CEO Gary Vaynerchuk for a dynamic discussion moderated by Adweek Chief Brand and Community Officer Jenny Rooney on “The New Alliance,” a collaborative ecosystem where in-house and agency talent work

Audio is not just background noise. Advertising in audio channels remains one of the most powerful drivers of attention, engagement, and performance. As consumers spend more time with on-the-go media, brands face a crucial question: Can audio deliver measurable business outcomes? In this session, Larry Linietsky, Principal of Audio Business Development from Amazon Ads, will explore how audio is evolving and how Amazon DSP is poised to redefine the future of the industry.

Audio is not just background noise. Advertising in audio channels remains one of the most powerful drivers of attention, engagement, and performance. As consumers spend more time with on-the-go media, brands face a crucial question: Can audio deliver measurable business outcomes? In this session, Larry Linietsky, Principal of Audio Business Development from Amazon Ads, will explore how audio is evolving and how Amazon DSP is poised to redefine the future of the industry.

AI is reshaping every aspect of business and daily life, but its greatest potential may lie in helping people flourish. In this session, wellness pioneer Deepak Chopra and technologist Poonacha Machaiah explore how AI for Human Flourishing can help brands move beyond transactions to build trust, purpose, and deeper emotional connections. They’ll share how embedding wellbeing into the brand journey isn’t just good for society-it’s the future of meaningful brand connection and a powerful driver of growth.

AI is reshaping every aspect of business and daily life, but its greatest potential may lie in helping people flourish. In this session, wellness pioneer Deepak Chopra and technologist Poonacha Machaiah explore how AI for Human Flourishing can help brands move beyond transactions to build trust, purpose, and deeper emotional connections. They’ll share how embedding wellbeing into the brand journey isn’t just good for society-it’s the future of meaningful brand connection and a powerful driver of growth.

Join a marketing masterclass with Alex Schultz, the man Mark Zuckerberg credits with helping connect over 2 billion people worldwide. Schultz was also an instructor for the Y Combinator growth course, with Sam Altman saying, “Alex is the person I go to when I have a really hard growth question”. In this exclusive session, Schultz will debut his book, “Click Here: The Art and Science of Digital Marketing and Advertising,” sharing actionable insights and strategies for businesses to thrive online.

Join a marketing masterclass with Alex Schultz, the man Mark Zuckerberg credits with helping connect over 2 billion people worldwide. Schultz was also an instructor for the Y Combinator growth course, with Sam Altman saying, “Alex is the person I go to when I have a really hard growth question”. In this exclusive session, Schultz will debut his book, “Click Here: The Art and Science of Digital Marketing and Advertising,” sharing actionable insights and strategies for businesses to thrive online.

Search today is more important-and more dynamic-than ever before. What was once confined to a single channel has evolved into an always-on behavior that spans platforms, moments, and mindsets. Consumers aren’t just hunting for the “right” answer anymore-they’re looking for new perspectives that shape how they see the world and themselves.

Search today is more important-and more dynamic-than ever before. What was once confined to a single channel has evolved into an always-on behavior that spans platforms, moments, and mindsets. Consumers aren’t just hunting for the “right” answer anymore-they’re looking for new perspectives that shape how they see the world and themselves.

In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands build stronger long-term performance, and why Reddit is an essential force in the media mix.

In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands build stronger long-term performance, and why Reddit is an essential force in the media mix.

Dhar Mann – named Forbes #2 Creator of 2025 – founded the world’s largest digital scripted studio, creating purpose-driven stories that reach 143M+ followers and 290M long-form views weekly.

In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.

Dhar Mann – named Forbes #2 Creator of 2025 – founded the world’s largest digital scripted studio, creating purpose-driven stories that reach 143M+ followers and 290M long-form views weekly.

In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.

Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald’s; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.

Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald’s; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Business Marketing at Spotify, the panel will explore how brands and creators lean into communities that drive culture. Jenny Haggard, Global Brand Strategy Lead for Thought Leadership at Spotify, will open the session, framing how loyalty, storytelling and fandom drive measurement.

Where do blockbuster brands meet social impact? Look to Weather Hunters, PBS KIDS’ new animated hit that transforms core weather science into family adventure. Join Al Roker for an electrifying AWNY panel on how PBS KIDS’ Weather Hunters turns weather science into family fun, and how Al Roker Entertainment, along with key brand partners, turns that story into measurable, large-scale marketing results.

Where do blockbuster brands meet social impact? Look to Weather Hunters, PBS KIDS’ new animated hit that transforms core weather science into family adventure. Join Al Roker for an electrifying AWNY panel on how PBS KIDS’ Weather Hunters turns weather science into family fun, and how Al Roker Entertainment, along with key brand partners, turns that story into measurable, large-scale marketing results.

Morbid has become a cultural phenomenon – blending dark humor, paranormal intrigue, and addictive storytelling into a format that its fans, lovingly called “Weirdos,” can’t get enough of. Fresh off their new deal with SiriusXM, join hosts Alaina Urquhart-White and Ash Kelley to learn how their creative process fuels not only audience obsession and community, but also brand opportunity, in conversation with SiriusXM.

Morbid has become a cultural phenomenon – blending dark humor, paranormal intrigue, and addictive storytelling into a format that its fans, lovingly called “Weirdos,” can’t get enough of. Fresh off their new deal with SiriusXM, join hosts Alaina Urquhart-White and Ash Kelley to learn how their creative process fuels not only audience obsession and community, but also brand opportunity, in conversation with SiriusXM.

Premiering in syndication in September 2024, hit game show Flip Side hosted by Jaleel White is known for its humor, heart and fresh take on the classic survey game show. Flip Side entered season 2 as the #4 syndicated game show, after a summer of unprecedented ratings growth. Host Jaleel White offers an insider’s perspective on how the game show has grown, why audiences love it and how his career has led him to this adventure in the game show genre. Now, Jaleel is bringing the game to AWNewYork with a live round where audience members can take the stage to play. Let’s take a walk on the Flip Side!

Premiering in syndication in September 2024, hit game show Flip Side hosted by Jaleel White is known for its humor, heart and fresh take on the classic survey game show. Flip Side entered season 2 as the #4 syndicated game show, after a summer of unprecedented ratings growth. Host Jaleel White offers an insider’s perspective on how the game show has grown, why audiences love it and how his career has led him to this adventure in the game show genre. Now, Jaleel is bringing the game to AWNewYork with a live round where audience members can take the stage to play. Let’s take a walk on the Flip Side!

We’re turning up the heat with Hot Ones: AWNewYork Edition! Host Sean Evans and a group of 3 brave industry luminaries (you won’t believe who!) will take on the hot sauce gauntlet for your entertainment. Three wings each, three questions each.

Come sweat it out with Sean and our guests as we close out day two with this AWNewYork exclusive!

We’re turning up the heat with Hot Ones: AWNewYork Edition! Host Sean Evans and a group of 3 brave industry luminaries (you won’t believe who!) will take on the hot sauce gauntlet for your entertainment. Three wings each, three questions each.

Come sweat it out with Sean and our guests as we close out day two with this AWNewYork exclusive!

A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.

A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.

Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.

But there’s a gap: while belief in AI’s potential is nearly universal, the blueprint for turning it into real performance is still being defined. The pressure to deliver ROI is rising, yet questions of best practices and implementation remain open.

Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.

But there’s a gap: while belief in AI’s potential is nearly universal, the blueprint for turning it into real performance is still being defined. The pressure to deliver ROI is rising, yet questions of best practices and implementation remain open.

The industry has long sold the story that some things just can’t be measured – streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance. That story was never true – and today, it’s time to prove it. We’ll also dive into key challenges in measurement today, such as cross-screen measurement and attribution, particularly in key moments of viewership and attention – like live sports and dynamics that are “changing the game.”

The industry has long sold the story that some things just can’t be measured – streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance. That story was never true – and today, it’s time to prove it. We’ll also dive into key challenges in measurement today, such as cross-screen measurement and attribution, particularly in key moments of viewership and attention – like live sports and dynamics that are “changing the game.”

Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention. As studios seek alternative engagement channels to stand out, new platforms have emerged as entertainment hubs where advertisers don’t just reach their audience – they ignite engagement through community and authentic experiences.

Explore how users discover and gather around their favorite entertainment, and how studios can engage hard to reach audiences in new ways.

Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention. As studios seek alternative engagement channels to stand out, new platforms have emerged as entertainment hubs where advertisers don’t just reach their audience – they ignite engagement through community and authentic experiences.

Explore how users discover and gather around their favorite entertainment, and how studios can engage hard to reach audiences in new ways.

By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants. Helping brands stay relevant, generate buzz and tap into culture isn’t just a one-off campaign engagement, but a long-term relationship built on trust and goal alignment. In this session, we’ll discuss ways to optimize performance with brand and creator partnerships.

By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants. Helping brands stay relevant, generate buzz and tap into culture isn’t just a one-off campaign engagement, but a long-term relationship built on trust and goal alignment. In this session, we’ll discuss ways to optimize performance with brand and creator partnerships.

In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women’s sports, and even the rise of athletes over celebrities are changing the playbook for marketers. They’ll also explore how Fanatics is bridging the gap between brands and fans in a world where commercials are fewer, fandom is fluid, and opportunities to connect are more valuable than ever.

In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women’s sports, and even the rise of athletes over celebrities are changing the playbook for marketers. They’ll also explore how Fanatics is bridging the gap between brands and fans in a world where commercials are fewer, fandom is fluid, and opportunities to connect are more valuable than ever.

Shoppers don’t move in straight lines anymore. They discover, engage, and purchase in ways that are increasingly dynamic. TikTok has become a driving force in this new, non-linear journey – where discovery sparks conversion, and conversion turns into measurable performance outcomes.

Shoppers don’t move in straight lines anymore. They discover, engage, and purchase in ways that are increasingly dynamic. TikTok has become a driving force in this new, non-linear journey – where discovery sparks conversion, and conversion turns into measurable performance outcomes.

As the traditional players decamp from late-night television, comedian turned media mogul Byron Allen is seizing the opportunity, forging a new business model for the time period–one that promises to be a win-win for all involved. Join Bill Carter (author of the New York Times bestsellers ‘The Late Shift’ and ‘The War for Late Night” and editor at large for LateNighter.com) for a wide-ranging conversation with Allen about late night, the general state of broadcast, syndicated and streaming TV, and his company’s push into HBCU live sports.

As the traditional players decamp from late-night television, comedian turned media mogul Byron Allen is seizing the opportunity, forging a new business model for the time period–one that promises to be a win-win for all involved. Join Bill Carter (author of the New York Times bestsellers ‘The Late Shift’ and ‘The War for Late Night” and editor at large for LateNighter.com) for a wide-ranging conversation with Allen about late night, the general state of broadcast, syndicated and streaming TV, and his company’s push into HBCU live sports.

Join viral creator, actress, and storyteller Delaney Rowe for an unfiltered look at how she captivates audiences and brands alike with her signature blend of humor and cultural commentary. Her expertise in writing, producing, filming and editing makes her a standout creator who is redefining today’s brand marketing campaigns and partnerships. Discover how she transforms everyday observations into memorable characters and trends and learn how she balances spontaneity and creativity with strategy.

Join viral creator, actress, and storyteller Delaney Rowe for an unfiltered look at how she captivates audiences and brands alike with her signature blend of humor and cultural commentary. Her expertise in writing, producing, filming and editing makes her a standout creator who is redefining today’s brand marketing campaigns and partnerships. Discover how she transforms everyday observations into memorable characters and trends and learn how she balances spontaneity and creativity with strategy.

The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer. Those gaining C-Suite influence share a common trait: they’re increasingly commercially minded. Hear from marketing leaders on how they’re rising to this challenge by upskilling teams or rewriting remits; making the right technology bets; and putting culture at the center of their strategies.

The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer. Those gaining C-Suite influence share a common trait: they’re increasingly commercially minded. Hear from marketing leaders on how they’re rising to this challenge by upskilling teams or rewriting remits; making the right technology bets; and putting culture at the center of their strategies.

From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence. For brands, the opportunity is bigger than product placement-it’s about embedding authentically into stories, sounds, and experiences that audiences already love.

This panel explores how brands can show up in music, television, film, gaming, and beyond in ways that feel seamless and culturally resonant. We’ll unpack best-in-class integrations, discuss how to measure cultural impact, and spotlight the evolving role of artists and storytellers as collaborators, not just media channels.

From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence. For brands, the opportunity is bigger than product placement-it’s about embedding authentically into stories, sounds, and experiences that audiences already love.

This panel explores how brands can show up in music, television, film, gaming, and beyond in ways that feel seamless and culturally resonant. We’ll unpack best-in-class integrations, discuss how to measure cultural impact, and spotlight the evolving role of artists and storytellers as collaborators, not just media channels.

In today’s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they’re opportunities for brands to forge deeper cultural connections.

This panel unites leaders from the brand, agency, and athlete perspectives to explore how partnerships in sports are evolving and what it takes to create lasting impact. Panelists will discuss how to identify the right fit, co-create stories that resonate with fans, and measure success in ways that go beyond impressions.

In today’s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they’re opportunities for brands to forge deeper cultural connections.

This panel unites leaders from the brand, agency, and athlete perspectives to explore how partnerships in sports are evolving and what it takes to create lasting impact. Panelists will discuss how to identify the right fit, co-create stories that resonate with fans, and measure success in ways that go beyond impressions.

Film, television, and streaming remain pillars of culture, but their futures hinge on bold leadership and strategic pivots. Dana Nussbaum (Warner Bros. Pictures), Kim Kelleher (AMC Networks), and Lou Borrelli (NCTC) bring distinct vantage points from studio, network, and distribution to examine market dynamics, evolving revenue and distribution models, and the choices that will define the next chapter of media.

Film, television, and streaming remain pillars of culture, but their futures hinge on bold leadership and strategic pivots. Dana Nussbaum (Warner Bros. Pictures), Kim Kelleher (AMC Networks), and Lou Borrelli (NCTC) bring distinct vantage points from studio, network, and distribution to examine market dynamics, evolving revenue and distribution models, and the choices that will define the next chapter of media.

For four decades Flavor Flav has defined culture and brand authenticity. As one half of Public Enemy, the GRAMMY® Award-winning, legendary hip-hop collective and Rock and Roll Hall of Fame® inductees, hear from Flav and his team and partners on the winning formula of the power of music, social impact and sustainable collaborations in an ever-changing world and social climate.

For four decades Flavor Flav has defined culture and brand authenticity. As one half of Public Enemy, the GRAMMY® Award-winning, legendary hip-hop collective and Rock and Roll Hall of Fame® inductees, hear from Flav and his team and partners on the winning formula of the power of music, social impact and sustainable collaborations in an ever-changing world and social climate.

AI is no longer just a buzzword-it’s a tool CMOs and marketers alike must learn to put to work. This session breaks down how to move from high-level vision to practical application, outlining the steps marketers can take today to integrate AI into campaigns, content, and customer experiences. In this session, Mastercard Chief Marketing and Communications Officer Raja Rajamannar will cover real-world use cases, the pitfalls to avoid, and the playbook for embedding AI into marketing strategies that drive measurable impact.

Josh Richards and Brianna LaPaglia, co-hosts of the viral BFFs podcast, are redefining Gen Z culture. With millions of followers and explosive reach, they blend raw honesty, sharp humor, and unfiltered stories that resonate deeply. In this session, they’ll share how BFFs became a cultural powerhouse driving conversations around pop culture, mental health, and the creator economy. Get an insider look at how they turn real-life moments into media gold and shape the future of Gen Z storytelling.

Josh Richards and Brianna LaPaglia, co-hosts of the viral BFFs podcast, are redefining Gen Z culture. With millions of followers and explosive reach, they blend raw honesty, sharp humor, and unfiltered stories that resonate deeply. In this session, they’ll share how BFFs became a cultural powerhouse driving conversations around pop culture, mental health, and the creator economy. Get an insider look at how they turn real-life moments into media gold and shape the future of Gen Z storytelling.

Colin & Samir-TIME100 Creators and two of the most trusted voices in the creator economy-reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world. With 15 years of experience working with brands on YouTube, they’ll share how to embed your message inside the creator ecosystem-not just around it. Gain actionable strategies for partnering with creators, measuring impact, and crafting content that thrives in today’s algorithm-driven landscape.

Colin & Samir-TIME100 Creators and two of the most trusted voices in the creator economy-reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world. With 15 years of experience working with brands on YouTube, they’ll share how to embed your message inside the creator ecosystem-not just around it. Gain actionable strategies for partnering with creators, measuring impact, and crafting content that thrives in today’s algorithm-driven landscape.

Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls. Their award-winning show has expanded into merchandise, product collaborations, a sold-out tour, and a spin-off podcast. In this conversation, they’ll share their journey as creators and entrepreneurs & how Dear Media’s 360-degree model has powered Pretty Basic’s evolution across production, distribution, live events, and brand incubation.

Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls. Their award-winning show has expanded into merchandise, product collaborations, a sold-out tour, and a spin-off podcast. In this conversation, they’ll share their journey as creators and entrepreneurs & how Dear Media’s 360-degree model has powered Pretty Basic’s evolution across production, distribution, live events, and brand incubation.

Ensemble’s Ian Schafer will sit down with HOORAE founder Issa Rae to examine how recent history is influencing brands’ new role in the entertainment industry’s algorithmic era.

Ensemble’s Ian Schafer will sit down with HOORAE founder Issa Rae to examine how recent history is influencing brands’ new role in the entertainment industry’s algorithmic era.

We spent the week fearing it and debating it. Now let’s dismantle it.

A lineup of the country’s best comics take AI to task in a hilarious roast, where feelings are only hurt when prompted. We’re closing out AWNewYork25 with a show built for the biggest of stages. And it wouldn’t be a roast without a counter roast from our artificial guest of honor. Yes, AI will be listening and responding!

This AWNewYork exclusive show is proudly presented by Advertising Week and Brand Up Comedy, with thanks to IV.AI for the technology.

We spent the week fearing it and debating it. Now let’s dismantle it.

A lineup of the country’s best comics take AI to task in a hilarious roast, where feelings are only hurt when prompted. We’re closing out AWNewYork25 with a show built for the biggest of stages. And it wouldn’t be a roast without a counter roast from our artificial guest of honor. Yes, AI will be listening and responding!

This AWNewYork exclusive show is proudly presented by Advertising Week and Brand Up Comedy, with thanks to IV.AI for the technology.

2026 is a milestone year for the AAF’s Advertising Hall of Fame, which will be celebrating its 75th year. Hall of Fame Chair, Ross Martin, co-Founder & President of Known, and Vice Chair, Rita Ferro, President of Disney Global Advertising, discuss the importance of recognizing legends in the advertising industry who have left a legacy of purpose with special guest, Marlo Thomas, actress and National Outreach Director for St. Jude Children’s Hospital.

Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era-where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.

Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era-where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.

With the race to own more sports rights and the most coveted match-ups, streaming has become the new battleground for attention in the television landscape. Top leaders in this space share their gameplans and perspectives on the landscape, ad tech, brand opportunities and future.

With the race to own more sports rights and the most coveted match-ups, streaming has become the new battleground for attention in the television landscape. Top leaders in this space share their gameplans and perspectives on the landscape, ad tech, brand opportunities and future.

AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement. At the same time, platforms like Meta are investing heavily in building the future of human connection and the technology that makes it possible. This session will explore how marketers can leverage AI to transcend campaign-building and more deeply integrate AI into their marketing practice, while delivering.

AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement. At the same time, platforms like Meta are investing heavily in building the future of human connection and the technology that makes it possible. This session will explore how marketers can leverage AI to transcend campaign-building and more deeply integrate AI into their marketing practice, while delivering.

As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.

As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA. We’ll explore how culture and attention intersect to drive lasting brand growth and share new insights on how modern video can connect brands to culture in meaningful, measurable ways.

Join Cathy Applefeld Olson, founder of Hollywood & Mind and entertainment industry journalist, in conversation with Omarion, Grammy-nominated multiplatinum singer, songwriter, actor, author and pop culture phenomenon. Crowned by fans as The King of Unbothered due to his ethos of choosing to mindfully navigate challenges, Omarion will explore the power of choosing joy, and share the ways he grounds in inner peace.

Join Cathy Applefeld Olson, founder of Hollywood & Mind and entertainment industry journalist, in conversation with Omarion, Grammy-nominated multiplatinum singer, songwriter, actor, author and pop culture phenomenon. Crowned by fans as The King of Unbothered due to his ethos of choosing to mindfully navigate challenges, Omarion will explore the power of choosing joy, and share the ways he grounds in inner peace.

Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.

Our panel will share the key strategic decisions they’ve made, hurdles faced and lessons learned from early adoption in their business and what they’ve seen across peers and adjacent industries.

Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.

Our panel will share the key strategic decisions they’ve made, hurdles faced and lessons learned from early adoption in their business and what they’ve seen across peers and adjacent industries.

DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation, and how today’s marketers can lean-in.

DIRECTV has had a glow up. But what does that mean for audiences and advertisers? Leaders from DIRECTV, Starcom, and leading man, Kumail Nanjiani, will uncover how a time-honored brand is staying ahead of shifting viewership trends, and marketplace demands. From streaming innovation to content aggregation, from live sports to influencer partnerships, this panel explores the strategies powering DIRECTV’s transformation, and how today’s marketers can lean-in.

Skip the scroll – today’s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it’s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn’t the side channel – it’s the cultural main stage.

In this session, Snapchat joins Love Island stars to explore why chat is today’s cultural currency, what it means for advertisers, and how brands can join the conversation naturally.

Skip the scroll – today’s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it’s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn’t the side channel – it’s the cultural main stage.

In this session, Snapchat joins Love Island stars to explore why chat is today’s cultural currency, what it means for advertisers, and how brands can join the conversation naturally.

They didn’t invent the internet, they just figured out how to make it their full-time job. Claudia and Ben break down how being themselves turned into a business model, and the secrets to how it all works – in a conversation moderated by Michael Bosstick, Founder & CEO of Dear Media and co-host of The Skinny Confidential Him & Her Show.

They didn’t invent the internet, they just figured out how to make it their full-time job. Claudia and Ben break down how being themselves turned into a business model, and the secrets to how it all works – in a conversation moderated by Michael Bosstick, Founder & CEO of Dear Media and co-host of The Skinny Confidential Him & Her Show.

In today’s world, brands and nonprofits alike are expected to do more than tell good stories-they are called to tell meaningful ones. In this fireside chat, actor and philanthropist Kevin Bacon and social impact leader Stacy Huston will explore how the intersection of creativity and cause can reshape the way audiences engage with culture, commerce, and community. Join us for an inspiring discussion on how to build cultural relevance and societal impact at the same time, moderated by Tulaine Montgomery, CEO of New Profit.

In today’s world, brands and nonprofits alike are expected to do more than tell good stories-they are called to tell meaningful ones. In this fireside chat, actor and philanthropist Kevin Bacon and social impact leader Stacy Huston will explore how the intersection of creativity and cause can reshape the way audiences engage with culture, commerce, and community. Join us for an inspiring discussion on how to build cultural relevance and societal impact at the same time, moderated by Tulaine Montgomery, CEO of New Profit.