Morbid Curiosity:The Unexpected Marketing Power of True Crime

Great Minds Stage

    Morbid has become a cultural phenomenon – blending dark humor, paranormal intrigue, and addictive storytelling into a format that its fans, lovingly called “Weirdos,” can’t get enough of. Fresh off their new deal with SiriusXM, join hosts Alaina Urquhart-White and Ash Kelley to learn how their creative process fuels not only audience obsession and community, but also brand opportunity, in conversation with SiriusXM.

    Speakers

    Key Takeaways

    1. 1.The importance of integrating brands authentically to maintain trust
    2. 2.The power of audio and podcasting in driving audience and brand loyalty
    3. 3.How to build community and turn fans into advocates and active participants

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