Watch It Made LIVE: Dhar Mann & GAP Create, Cast, & Premiere a Campaign On Stage

Great Minds Stage

    Dhar Mann – named Forbes #2 Creator of 2025 – founded the world’s largest digital scripted studio, creating purpose-driven stories that reach 143M+ followers and 290M long-form views weekly.

    In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.

    Speakers

    Key Takeaways

    1. 1.Rethink the “influencer brief” and explore how brands and creators can form mutually beneficial creative partnerships instead of transactional advertisements.
    2. 2.Watch how a co-created brand storyline comes to life in real time with live feedback.
    3. 3.Learn how emotionally rich narratives can break through the online clutter and build trust, spark engagement, and drive business outcomes.