Damon Berger

Participating in

• Watch It Made LIVE: Dhar Mann & GAP Create, Cast, & Premiere a Campaign On Stage

  Great Minds Stage

  • Damon BergerHead of Consumer Digital MarketingGap, Inc
  • Dhar MannFounderDhar Mann Studios, the largest digital scripted studio

  Dhar Mann – named Forbes #2 Creator of 2025 – founded the world’s largest digital scripted studio, creating purpose-driven stories that reach 143M+ followers and 290M long-form views weekly.

  In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.

  Tue 10/7 • 9:30AM EDT30 minsIn person

• Watch It Made LIVE: Dhar Mann & GAP Create, Cast, & Premiere a Campaign On Stage

  Great Minds Stage

  • Damon BergerHead of Consumer Digital MarketingGap, Inc
  • Dhar MannFounderDhar Mann Studios, the largest digital scripted studio

  Dhar Mann – named Forbes #2 Creator of 2025 – founded the world’s largest digital scripted studio, creating purpose-driven stories that reach 143M+ followers and 290M long-form views weekly.

  In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment. Joined on stage by Damon Berger, senior marketing executive of Gap Inc., Dhar will co-create a branded storyline in real time with audience participation, full of surprises and giveaways.

  Presented by

  Tue 10/7 • 9:30AM EDT30 minsIn person

• More than a Trend: The Rise of the Creator AOR

  Creativity Stage

  • Creator Perspectives

  • Damon BergerHead of Consumer Digital MarketingGap, Inc
  • George HammerGlobal Head of Luxury MarketingMarriott International
  • Casey DePalma McCartneyChief Brand Communications OfficerUnilever US
  • Gabe GordonCo-founder and CEOReach Agency

  As creator agencies are experience consolidations, buyouts, and mergers with bigger shops – it’s clear that influencer marketing is beyond a passing footnote. Many brands navigating this new chapter have been hiring agencies of record to guide them to success in the creator economy. How can these creator AOR’s benefit marketing strategy and deliver results with impact? Join this discussion to learn more about the rewards and challenges of this dynamic, as well as what brands and marketers should look for in a creator AOR.

  Presented by

  Tue 10/7 • 10:50AM EDT30 minsIn person

• Hot Ones: Advertising Week Edition w/ Sean Evans

  Great Minds Stage

  • Damon BergerHead of Consumer Digital MarketingGap, Inc
  • Jimmy SmithFounding LegendAdLegends.ai
  • Sean EvansHostHot Ones
  • Uzma Rawn DowlerChief Marketing Officer & Senior Vice President of Global Corporate PartnershipsMLB

  We’re turning up the heat with Hot Ones: AWNewYork Edition! Host Sean Evans and a group of 3 brave industry luminaries (you won’t believe who!) will take on the hot sauce gauntlet for your entertainment. Three wings each, three questions each.

  Come sweat it out with Sean and our guests as we close out day two with this AWNewYork exclusive!

  Tue 10/7 • 12:55PM EDT1h 05mIn person

• Hot Ones: Advertising Week Edition w/ Sean Evans

  Great Minds Stage

  • Damon BergerHead of Consumer Digital MarketingGap, Inc
  • Jimmy SmithFounding LegendAdLegends.ai
  • Sean EvansHostHot Ones
  • Uzma Rawn DowlerChief Marketing Officer & Senior Vice President of Global Corporate PartnershipsMLB

  We’re turning up the heat with Hot Ones: AWNewYork Edition! Host Sean Evans and a group of 3 brave industry luminaries (you won’t believe who!) will take on the hot sauce gauntlet for your entertainment. Three wings each, three questions each.

  Come sweat it out with Sean and our guests as we close out day two with this AWNewYork exclusive!

  Presented by

  Tue 10/7 • 12:55PM EDT1h 05mIn person