What happens when commercial ad space becomes a platform for art? Moderated by Ginger Griffin, VP, OUTFRONT, the conversation features Brandon Stanton (Humans of New York), Andrea Trabucco-Campos (Pentagram), David Korins (Korins Studio), and Mary John (MTA). They explore how Dear New York transforms Grand Central into the largest New York City art installation the city has seen in decades.
Discover how creator-led content is driving more than inspiration, it’s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. Don’t miss the live social activation that brings it all to life on stage.
e.l.f. is rewriting the beauty marketing playbook-showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports. By tapping into culture, e.l.f. is proving that sports marketing isn’t just about sponsorships-it’s about building community, creating access, and driving brand love. And Adobe is reaching consumers, creators, and business professionals by building marketing around their core passion points-music, film, fashion, and culture-tapping into the communities where they live and create.
Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.
Smosh CEO Alessandra Catanese chats about 20 yrs of creating brand growth in the creator economy, media, and entertainment; what brands and marketers can learn from a fan-first content strategy; and how Smosh continues to turn internet comedy into a scalable business.
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills. In this interview, we’ll discuss how a single creator can now leverage these teams to manage the entire creative workflow, from strategy and production to distribution and optimisation. Our conversation will explore the pragmatic guardrails that keep human judgment in the loop and unpack the playbook this provides for brand-creator partnerships to ship on-culture, on-brand creative at unprecedented speed.
The creator economy is booming, but Shoshannah Cutler is proving that success takes more than followers and brand deals. As the Founder and CEO of Shoshalmedia, she’s all about turning management into mentorship and helping creators build real, lasting careers they actually love.
From signing stars like Taryn Delanie Smith, CrustByCarson, and WatchingNewYork, to helping them write and release books, podcasts, experiential events and more Shoshannah shares how she’s rewriting the rulebook for what it means to support and grow creators in 2025 and beyond.
Unlock fresh insights into the media habits of the ad industry’s most sought-after generation – Zoomers. From short-form content, to leveraging culture, discovery and commerce, this session will focus on how brands can build awareness and trust through storytelling, develop strategies that deeply resonate and catalyze connection.
As creator agencies are experience consolidations, buyouts, and mergers with bigger shops – it’s clear that influencer marketing is beyond a passing footnote. Many brands navigating this new chapter have been hiring agencies of record to guide them to success in the creator economy. How can these creator AOR’s benefit marketing strategy and deliver results with impact? Join this discussion to learn more about the rewards and challenges of this dynamic, as well as what brands and marketers should look for in a creator AOR.
It’s time for you to discover TikTok Market Scope, TikTok’s new full-funnel analytics platform built to help you understand today’s customer journey, and drive stronger outcomes. During this can’t-miss keynote you’ll learn how TikTok Market Scope shares audience, brand, and campaign insights that further your understanding of who your audiences are, how they perceive your brand today, and what most effectively helps move them from awareness to consideration to conversion on TikTok.
In an era of AI-generated everything, viral fatigue, and over-engineered content, it’s the human moments that cut through. We crave real stories, told by real people, grounded in culture and community. This panel brings together global platforms Secret Media Network and Fever, alongside creators and collaborators, to explore how we can tap into hyper-niche passions, build rich cultural ecosystems, and create meaningful moments.
What would happen if creators, not brands, designed the next big collaboration? This panel puts that question front and center. A leading creator and representatives from Meta and Viral Nation unpack what makes dream partnerships tick-from creative freedom to cultural timing. Expect insider stories, surprising wish lists, and a candid look at how tomorrow’s most impactful collabs will be built.
