A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills. In this interview, we’ll discuss how a single creator can now leverage these teams to manage the entire creative workflow, from strategy and production to distribution and optimisation. Our conversation will explore the pragmatic guardrails that keep human judgment in the loop and unpack the playbook this provides for brand-creator partnerships to ship on-culture, on-brand creative at unprecedented speed.
Oli Mival