Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.
Smosh CEO Alessandra Catanese chats about 20 yrs of creating brand growth in the creator economy, media, and entertainment; what brands and marketers can learn from a fan-first content strategy; and how Smosh continues to turn internet comedy into a scalable business.
