e.l.f. is rewriting the beauty marketing playbook-showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports. By tapping into culture, e.l.f. is proving that sports marketing isn’t just about sponsorships-it’s about building community, creating access, and driving brand love. And Adobe is reaching consumers, creators, and business professionals by building marketing around their core passion points-music, film, fashion, and culture-tapping into the communities where they live and create.
