The holiday rush can make or break your year. Win Q4 with TikTok through peer-proven tactics and automated solutions that turn attention into measurable growth. Hear real-world success stories from advertisers like you and walk away with a no-fluff checklist you can activate immediately, plus fresh insights on measurement and attribution to prove ROI and future-proof your brand for 2026 and beyond.
In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results. We’ll explore how the foundational principles of marketing-like capturing quality attention, building long-term memory structures, and driving emotional connection-are amplified through premium video and demonstrate why not all video is created equal-and how investing in trusted, high-quality content delivers measurable outcomes across the funnel.
As non-alc goes mainstream, design and marketing aren’t just selling a new kind of drink, they’re building the category from the ground up. This session looks at the creative decisions that helped make non-alc desirable, how those signals are evolving, and why every design choice now carries the weight of defining what the category is, and what it could be next.
Modern consumers are tired of traditional advertising – and brands are looking for more organic ways to reach them. This session brings perspectives from marketers who have used Strava to turn everyday movement on the platform into authentic connections, engaging their target audience and driving real results.
This interview explores how the most overlooked part of the consumer journey – the point of payment – can become a powerful lever for building trust and loyalty through seamless, secure experiences consumers can count on.
What separates good marketers from great ones? It’s not just data, creativity, or even strategy – it’s an unmatched understanding of their customers. This interview explores why the most effective marketing teams don’t just study customer behavior; they design their own workflows, processes, and decision-making frameworks around it.
With over half of the Gen Z population now shopping inside social apps – and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all – the rules of brand engagement are due for a reset. Today’s young consumers demand authenticity, inclusion, and emotional resonance from the brands they choose to align with. A new wave of creator- and celebrity-led brands are turning culture into commerce, reshaping how marketers build identity.
What do today’s most innovative creators bring to the table? In this live challenge, creators have just 7 days to take an Adobe brief, create a concept, and pitch their ideas live to a panel of brand and influencer experts. The winner will receive a *$25,000 brand deal with Adobe.
Get a rare glimpse into what makes a winning pitch through live feedback and see one idea become a real Adobe campaign. Who wins the partnership, and who will home lessons?
Media Cartographer / provocateur Evan Shapiro and Creator Pied Piper Shira Lazar are joined on stage by one of the founders of creator platform and film distributor, FilmHub, to unveil their Map of The Creator Economy – sizing the landscape of the next generation of Media.
Artificial intelligence isn’t just accelerating ecommerce, it’s rewriting the rules of how decisions get made. From agent-driven interactions to predictive personalization, brands are operating in a world where milliseconds matter, and trust is table stakes.
In this fireside conversation, Claire Southey, Rokt’s Chief AI Officer, sits down with Libby Rodney, Chief Strategy Officer at The Harris Poll, to unpack what AI means for the future of online commerce – from infrastructure and innovation to privacy, preference, and the path to purchase.
