Designing the Non-Alc Category: The Look, Feel, and Future

Innovation Stage

As non-alc goes mainstream, design and marketing aren’t just selling a new kind of drink, they’re building the category from the ground up. This session looks at the creative decisions that helped make non-alc desirable, how those signals are evolving, and why every design choice now carries the weight of defining what the category is, and what it could be next.

Speakers

Key Takeaways

  1. 1.Why every new brand in the space is helping define what non-alc means now
  2. 2.How bold design and branding choices helped non-alc break through
  3. 3.What makes non-alc stand out on shelf-and who it's really speaking to
Presented byAdvertising Week

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