Ruth Mortimer

Participating in

• Streaming’s Strategic Advantage: Precision. Scale. Results.

  Media Stage

  • Streaming

  • Ruth MortimerCEOAdvertising Week
  • Lauren ChaplinSVP, Media InvestmentDigitas
  • Brian DanzisChief Revenue OfficerSeedtag
  • Peter JonesVP of RevenuePremion
  • Reed KielyDirector, Data Insights & Trends VABVAB

  As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale-it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across the funnel, and create lasting impact in a competitive media landscape.

  Presented by

  Mon 10/6 • 5:40AM EDT30 minsIn person

• Brand Experiences at Scale Are The Ultimate ROI

  Innovation Stage

  • Industry Disruptors

  • Ruth MortimerCEOAdvertising Week
  • Amir SahbaFounder and Chief Executive OfficerThinkingbox

  The advertising landscape is being reshaped by a simple truth: every interaction is a brand experience. From a website to a campaign film to an in-person activation, audiences judge brands by how ideas are brought to life across every touchpoint. Success today requires more than big creative platforms. It’s collective impact through 100 touchpoints. This demands the ability to think strategically and deliver consistently at speed and scale.

  In this session, Amir Sahba, CEO of Thinkingbox, will explore why production has become the new strategy for modern marketers. He will show how digital experiences, content ecosystems, and real-world moments all work harder when strategy, creative, and production sit under one roof. CMOs will learn how to use technology to capture attention, why surrounding experiences with content and influencer storytelling extends cultural impact, and how tapping into passion points like sport, music, and entertainment can turn touchpoints into engines of growth.

  Presented by

  Mon 10/6 • 9:40AM EDT20 minsIn person

• Future is Female Awards

  The Cutting Room

  • Ruth MortimerCEOAdvertising Week
  • Louise DiIulioChief Client OfficerAdvertising Week
  • Louise WatsonAssociate Director, Growth MarketingPropeller
  • Cassie OlsonSales DirectorAdForm

  The Future is Female is the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. This is an invite-only event.

  Mon 10/6 • 3:00PM EDT2h 00mIn person

• ADDING A NEW SESSION

  Creativity Stage

  • Brands & Marketers

  • Ruth MortimerCEOAdvertising Week

  Presented by

  Tue 10/7 • 9:00AM EDT40 minsIn person

• Translating Digital Interactions into Real-World Outcomes

  Innovation Stage

  • Modern Marketing & Measurement

  • Ruth MortimerCEOAdvertising Week
  • Becca DeSalleVP, Investment LeadSpark Foundry
  • John WadsworthVP, Account ManagementFoursquare
  • Sejal SuraSr. VP of Analytics at SparkSpark Foundry
  • Dan KelleyGroup Manager (CPG and Restaurants), Marketing ScienceSnap Inc.

  Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions. Learn from varied perspectives on how to create moments of digital discovery that influence real outcomes, like in-store visitation and sales. This session brings together unique approaches and insights from each side of the advertising ecosystem to explore how each plays a role in shaping and measuring success.

  Wed 10/8 • 7:00AM EDT30 minsIn person

• CTV Unlocked: From Fragmented Screens to Unified Insights for Creative Brands

  Media Stage

  • Modern Media & Storytelling

  • Ruth MortimerCEOAdvertising Week
  • Michael Isaacs-OlayeManaging Director UKHappydemics
  • Patricia AlonSenior Manager, Digital AccelerationThe HEINEKEN Company
  • Zach SorscherSVP, US SalesOlyzon

  As audiences scatter across screens, how can brands break through the noise? This panel brings together storytellers, media experts, and measurement innovators to reveal how CTV is changing the game. From premium content placement to creative impact and cross-channel connections, discover the new ways brands can engage, measure, and grow.

  Thu 10/9 • 6:20AM EDT30 minsIn person

• Colin & Samir: The Future of Brand Storytelling Starts With Creators

  Great Minds Stage

  • Colin RosenblumCo-Founder, Host of The Colin and Samir Show, and Leading Voice in the Creator EconomyThe Publish Company
  • Joshua CohenFounderTubefilter
  • Ruth MortimerCEOAdvertising Week
  • Samir ChaudryCo-Founder, Host of The Colin and Samir Show, and Leading Voice in the Creator EconomyThe Publish Company

  Colin & Samir-TIME100 Creators and two of the most trusted voices in the creator economy-reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world. With 15 years of experience working with brands on YouTube, they’ll share how to embed your message inside the creator ecosystem-not just around it. Gain actionable strategies for partnering with creators, measuring impact, and crafting content that thrives in today’s algorithm-driven landscape.

  Presented by

  Thu 10/9 • 9:30AM EDT30 minsIn person

• Colin & Samir: The Future of Brand Storytelling Starts With Creators

  Great Minds Stage

  • Colin RosenblumCo-Founder, Host of The Colin and Samir Show, and Leading Voice in the Creator EconomyThe Publish Company
  • Joshua CohenFounderTubefilter
  • Ruth MortimerCEOAdvertising Week
  • Samir ChaudryCo-Founder, Host of The Colin and Samir Show, and Leading Voice in the Creator EconomyThe Publish Company

  Colin & Samir-TIME100 Creators and two of the most trusted voices in the creator economy-reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world. With 15 years of experience working with brands on YouTube, they’ll share how to embed your message inside the creator ecosystem-not just around it. Gain actionable strategies for partnering with creators, measuring impact, and crafting content that thrives in today’s algorithm-driven landscape.

  Thu 10/9 • 9:30AM EDT30 minsIn person