Modern Marketing & Measurement

Sessions

• How Brands Grow on Reddit over Time

  Great Minds Stage

  • Modern Marketing & Measurement

  • Dennis CardosoSenior Director, Global Marketing ScienceReddit
  • Maria-Angela SanzoneHead of Paid SocialJPMorgan Chase
  • Nicole JonesChief Media Commercial OfficerKantar

  In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands build stronger long-term performance, and why Reddit is an essential force in the media mix.

  Tue 10/7 • 8:50AM EDT30minIn person

• How Brands Grow on Reddit over Time

  Great Minds Stage

  • Modern Marketing & Measurement

  • Dennis CardosoSenior Director, Global Marketing ScienceReddit
  • Maria-Angela SanzoneHead of Paid SocialJPMorgan Chase
  • Nicole JonesChief Media Commercial OfficerKantar

  In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands build stronger long-term performance, and why Reddit is an essential force in the media mix.

  Tue 10/7 • 8:50AM EDT30minIn person

• Fast, Accurate, Anchored: A Modern Take on Classic Measurement with Liquid Mix‚Ñ¢

  Innovation Stage

  • Modern Marketing & Measurement

  • Yeimy Garcia-SmithSVP of Global Measurement StrategyCircana

  Why choose between speed and accuracy when you can have both? Discover a game-changing marketing mix modeling platform that delivers real-time insights with AI powered brainy precision. You can optimize spend across channels in minutes, tap into trusted POS data for sharper decisions, and run simulations that actually feel intuitive. Remix the way marketing mix gets done.

  Wed 10/8 • 5:40AM EDT30minIn person

• From Ghosts to Growth: How Modern Measurement Unlocks Real Media Impact

  Innovation Stage

  • Modern Marketing & Measurement

  • Stan TurekGeneral Manager, Measurement BusinessInMarket

  Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent. A robust, real-time measurement approach ensures marketers better assess the real-world outcomes driven by their advertising efforts, while driving incremental business growth.

  Wed 10/8 • 6:20AM EDT30minIn person

• Translating Digital Interactions into Real-World Outcomes

  Innovation Stage

  • Modern Marketing & Measurement

  • Ruth MortimerCEOAdvertising Week
  • Becca DeSalleVP, Investment LeadSpark Foundry
  • John WadsworthVP, Account ManagementFoursquare
  • Sejal SuraSr. VP of Analytics at SparkSpark Foundry
  • Dan KelleyGroup Manager (CPG and Restaurants), Marketing ScienceSnap Inc.

  Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions. Learn from varied perspectives on how to create moments of digital discovery that influence real outcomes, like in-store visitation and sales. This session brings together unique approaches and insights from each side of the advertising ecosystem to explore how each plays a role in shaping and measuring success.

  Wed 10/8 • 7:00AM EDT30minIn person

• Navigating economic headwinds: Maximizing ad spend through smarter measurement

  Innovation Stage

  • Modern Marketing & Measurement

  • Kerry FlynnMedia ReporterAxios
  • Allison McDuffeeGlobal Head of Brand Insights and MeasurementRoblox
  • Laura ManningSVP, Global Data & MeasurementCint
  • Neala BrownSVP, Strategy and InsightsTeads
  • Sona CederquistSenior Director, Ad EffectivenessSiriusXM

  With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.In a perfect world, marketers would have complete visibility into campaign performance, enabling real-time optimization and maximizing ROI. However, the diverse media landscape leads to fragmented buying and measurement approaches, resulting in disparate data and siloed systems that hinder effective decision-making.

  Hear how experts across the industry effectively use measurement tools to make impactful decisions when it matters most.

  Wed 10/8 • 7:40AM EDT30minIn person

• CTV Unlocked: Cultural Moments, Local Audiences, Measurable Impact

  Innovation Stage

  • Modern Marketing & Measurement

  • Carmela FournierVP, Data and Measurement StrategyComcast Advertising
  • Jessica ShapiroChief Marketing OfficerLiveRamp

  In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments. It delivers both brand connection and measurable outcomes for marketers under pressure to prove business impact.

  Join Jessica Shapiro, CMO of LiveRamp, and Carmela Fournier, VP at Comcast Advertising, for a fireside conversation on how marketers can leverage CTV’s premium environment, local targeting, and collaborative measurement opportunities – including clean rooms – to reach more audiences and deliver real business results.

  Presented by

  Wed 10/8 • 8:20AM EDT30minIn person

• Full Volume Marketing: How to Thrive in a Shoppable World

  Innovation Stage

  • Modern Marketing & Measurement

  • Christi GearyEVP and Head of AgencyAMP (Advantage Marketing Partners)
  • Luz CoronaCampaign US EditorCampaign US

  In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured. Expectations are rising. And success means turning up the volume across every channel, without losing the human connection that makes it matter.

  In this candid executive conversation, Christi Geary, EVP and Head of AMP (Advantage Marketing Partners), shares lessons from the front lines of modern marketing.

  Wed 10/8 • 9:00AM EDT15minIn person

• From Loyalty to Retail Media: How Loblaw Is Reimagining the Store

  Innovation Stage

  • Modern Marketing & Measurement

  • Jamie MawProgramming DirectorAdvertising Week
  • Lauren SteinbergEVP & Chief Digital OfficerLoblaw

  Interview with Lauren Steinberg, EVP & Chief Digital Officer, Loblaw

  With 2,500+ stores and Canada’s #1 loyalty program, Loblaw is redefining the future of in-store retail media. Lauren Steinberg, EVP & CDO, leads Loblaw Advance‚Ñ¢ and PC Optimum‚Ñ¢, driving digital, media, and loyalty innovation with a team of 800+. Hear how she’s positioning Canada’s largest retailer to become a global force in retail media.

  Wed 10/8 • 9:15AM EDT15minIn person

• Navigating Brand Transformation with Authenticity

  Innovation Stage

  • Modern Marketing & Measurement

  • Davin PowerVP, North AmericaTaboola
  • Beverly JacksonVP of Brand & Product MarketingZillow
  • Jessica WilliamsHead of Brand & PartnershipsShopify
  • Travis FreemanChief Media OfficerInspire Brands

  As cultural trends shift and consumer expectations evolve, brands are under pressure to stay fresh, relevant, and resonant. True reinvention is about more than just a new logo – so what does it really take to transform a brand while preserving its core values? From modernizing legacy brands to repositioning for new audiences, hear from industry leaders who are walking the line between brand consistency and change. From voice to vision to value, discover what it takes to evolve authentically-without losing your brand’s soul.

  Wed 10/8 • 9:40AM EDT30minIn person

• State of the CTV: The Intersection of Platforms & Performance

  Innovation Stage

  • Modern Marketing & Measurement

  • Sarah HarmsVP Ads Marketing and MeasurementRoku
  • David RoterGlobal Agency Development & VideoLinkedIn
  • Stuart SchwartzapfelSVP, Media PartnershipsiSpot

  From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers – and how success is being defined in this new era.

  Wed 10/8 • 10:20AM EDT30minIn person

• Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement

  Innovation Stage

  • Modern Marketing & Measurement

  • Dana SergenianVP, Brand SalesMRI Simmons
  • Jason WieseEVP, Strategic Insights & MeasurementVAB
  • Kym FrankSVP, ResearchFox
  • Tara GotchEVP, CommercialComscore
  • Jay PrasadCEORelo Metrics

  Sports are a key stronghold for engaged, appointment-based viewing -and with that comes unmatched opportunities for brands. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.

  Presented by

  Wed 10/8 • 11:00AM EDT30minIn person

• Broadway: An Unprecedented, Engaging New Kind of Experiential Marketing

  Marketplace Stage

  • Modern Marketing & Measurement

  • Cynthia J. TongProducerTom Kirdahy Productions
  • Hunter JohnsonFounder & CEOXpedition
  • Kristen ‚ÄòKiki‚Äô RathbunChief Communications OfficerSpotco
  • Nathaniel HillFounder & CEOBroadway Plus

  Today, it’s more important than ever to create engaging IRL experiences, and while Broadway is the OG of in-person magic, it’s getting an upgrade as it stretches experiential possibilities. Tony Award winner Hunter Johnson, the CEO of Xpedition-part marketing agency, part entertainment studio–co-produced two major theater smashes of 2025: Sunset Boulevard, starring Nicole Scherzinger, and the West End revival of Evita, with Rachel Zegler.

  Presented by

  Wed 10/8 • 11:10AM EDT30minIn person

• From Metrics to Meaning: The New Measurement Playbook

  Innovation Stage

  • Modern Marketing & Measurement

  • Maria-Angela SanzoneHead of Paid SocialJPMorgan Chase
  • Alex GreenVP, Performance MediaPeacock
  • Sam MulinderHead of Marketing Science, North America, Snap IncSnap Inc.
  • Chris FlexnerHead of Verticals, Entertainment, Telco,& RegulatedSnap Inc.

  Execution, Experimentation, and Evaluation-these 3 E’s are turning traditional advertising measurement on their head. Say goodbye to boring KPIs and hello to a dynamic framework to drive results. Join industry leaders from Peacock and JPMorgan Chase as they share their winning strategies and real-world experiences. Expect insightful case studies and practical tips that will inspire you to rethink measurement. Leave equipped with the tools to enhance your campaigns and excel in dynamic environments.

  Wed 10/8 • 11:40AM EDT30minIn person

• The ROI Revolution: Moving B2B Marketing from Vanity to Value

  Innovation Stage

  • Modern Marketing & Measurement

  • Chris WilhelmiEVP, Global Head of DataMonks
  • Jae OhDirector of Product ManagementLinkedIn
  • Laura ErdemDirector, SalesDreamdata
  • Nick PanayiCMOInovalon

  78% of CMOs state proving ROI has become more important in the last two years. But as sales cycles grow more complex, traditional attribution models built for B2C often miss the mark. Faced with mounting pressure to show the impact of every campaign, marketers need clarity on where and how to invest to drive tangible revenue impact.

  Presented by

  Wed 10/8 • 12:20PM EDT30minIn person

• From Playbook to Power Moves: Data That Delivers

  Innovation Stage

  • Modern Marketing & Measurement

  • Kristen GillespieDirector of Product Marketing – MeasurementLinkedIn
  • Seth FamilianRVP, Global Advisory ServicesTwilio

  Everyone’s chasing the next big idea-but the smartest brands know the real flex is in the data. Tools like Twilio Segment and LinkedIn’s Conversions API are helping marketers turn messy signals into sharper targeting, stronger measurement, and campaigns that actually perform. This panel will explore how brands are using data-driven activation to gain an edge-from boosting match rates to powering more relevant storytelling. Because today, it’s not about who shouts the loudest-it’s about who listens the best.

  Presented by

  Wed 10/8 • 1:00PM EDT30minIn person