From Loyalty to Retail Media: How Loblaw Is Reimagining the Store

Innovation Stage

Interview with Lauren Steinberg, EVP & Chief Digital Officer, Loblaw

With 2,500+ stores and Canada’s #1 loyalty program, Loblaw is redefining the future of in-store retail media. Lauren Steinberg, EVP & CDO, leads Loblaw Advance‚Ñ¢ and PC Optimum‚Ñ¢, driving digital, media, and loyalty innovation with a team of 800+. Hear how she’s positioning Canada’s largest retailer to become a global force in retail media.

Speakers

Key Takeaways

  1. 1.Scaling with Digital Innovation From product and UX to technology and design, Lauren leads a team of 800+ driving digital transformation, showing how retailers can build the infrastructure to scale retail media.
  2. 2.In-Store as the Next Frontier Lauren will share why Loblaw sees its 2,500+ stores as a media platform, turning the physical environment-where most purchases still happen-into a powerful channel for brands.
  3. 3.Data + Loyalty = Precision She'll highlight how Loblaw Advance‚Ñ¢ and PC Optimum‚Ñ¢ combine retail media with Canada's largest loyalty program to deliver hyper-targeted, measurable campaigns.