Great advertising is great content. Viewers no longer separate ad breaks from programming-they judge the full experience. This panel brings together leaders from across media and entertainment to explore how advertisers, broadcasters, and streamers are aligning linear scale with CTV precision. We’ll discuss how premium environments, contextual relevance, and consistent storytelling can turn ads into content audiences actively want to engage with.
The modern news landscape is changing rapidly and can be fraught with challenges for advertisers. This session will explore the future of news as CNN takes aim at reaching broader audiences and offering fresh opportunities to brands.
As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain. In this dynamic session, industry leaders unpack how curated marketplaces are shaping the next era of premium advertising. From building stronger buyer-seller relationships to surfacing the right signals and innovating through tech partnerships, this conversation will explore how curation is evolving beyond just a strategy into a movement.
As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth. Join InMarket’s CRO Trina Rizzo as she discusses how performance media, immersive and dynamic creative experiences, high-growth audiences, and real-time measurement and optimization help marketers achieve greater incremental outcomes in uncertain times – a proven formula for accelerating measurable results.
In an era of endless content, AI’s real promise is autonomous, data-backed execution. Join Brian Quinn, AppsFlyer’s President & GM NA, for a high-energy guide to how top brands win with AI: scaling creative from performance data, unlocking instant analytics with MCP, and activating agentic workflows. This is your playbook to move beyond analysis paralysis and lead the next marketing renaissance.
“There’s money to be made in opening up about and normalising menopause‚Ķ This presents a significant opportunity for brands-but it’s a category that must be intimately understood in order to operate in.”–Vogue Business
Menopause directly affects the critically important audience of women ages 35+ who make 70-80% of purchasing decisions, $31.8 trillion globally (Nielsen). This presents enormous opportunity for brands to address this previously taboo topic and become an appreciated resource.
Premium programming entertains fans and offers advertising partners a clear path to highly engaged and valuable connections. Learn how AMC Networks is creating unique and compelling partnerships with brands like Bacardi, The Home Depot and Hyundai across its biggest programming franchises and targeted streaming services and the communities they serve.
In today’s media landscape, audiences are everywhere – streaming, mobile, social, and linear. Join ReachTV’s CEO and founder and other industry experts as they explore how brands can track, engage, and measure cross-platform viewership while reaching consumers where they truly are. From attribution challenges to actionable insights, this panel uncovers the strategies powering connected media in a fragmented world.
For brands, finding the perfect match means more than just reaching an audience – it’s about reaching the right audience in the right context. Hill’s Pet Nutrition has built its strategy on doing exactly that, connecting with pet owners through precision targeting while still leveraging the scale and impact of TV.
In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine – and the methodologies and insights that fueled this level of performance and scale.
In an era where consumers crave authenticity, the most powerful brand stories are often the ones rooted in place. Whether it’s a neighborhood tradition or a shared local experience, tapping into the heart of a community can help even the largest brands forge deeper, more lasting connections.
If you want to build an identity graph using third-party data, you’re stuck choosing between bad options. Deal with gaps in coverage from a single vendor solution, overpay for overlapping vendors, or struggle with complex home-grown systems.
In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians-they’re growth architects. This panel unites Jill Cress (H&R Block), Nick Tran (C√Æroc, Lobos 1707), and Samantha Avivi (Bayer Consumer Health) to unpack the new rules of engagement. They’ll share playbooks on moving beyond campaigns to drive transformation-leveraging AI, data, and brand purpose to fuel growth and keep brands relevant and resilient.
A discussion on the state and future of journalism, during a time of unprecedented disruption from political shifts, funding challenges, and the growing impact of AI. Hear how outlets-from a global news organization to a legacy U.S. brand to a Substack-born start-up-are tackling these issues while striving to deliver trusted reporting, grow audiences, and highlight the increasingly vital role of brand investment in sustaining journalism.
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure? Join Gopuff, a demand master building a lifestyle brand, and the U.S. Soccer Federation, a passion powerhouse driving fan action for the 2026 World Cup, alongside M+C Saatchi Performance & AppsFlyer. Discover strategies to transform disconnected data into opportunities, using AI and holistic measurement to prove how brand investments create profitable demand, and vice-versa. Hear from leaders on different journeys, yet tackling similar challenges.
The algorithm surfaces unfamiliar or niche content that hooks young people – turning passive curiosity into obsession. This gives rise to a new class of trusted nano-experts (niche creators), and shifts the mechanics of influence from mass to micro.
Audience engagement agency Word on the Curb will delve into how brands can lean into this reality, which creators need to be engaged with and how to stop the scroll, touch the soul and create purchase-intent amongst youth audiences.
The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya. Vivek is the co-founder & CTO of Symmetri, and previously built, scaled and sold Rapt (Microsoft), Krux (Salesforce) & Habu (LiveRamp). Discover why AI agents are becoming revenue-generating assets, not just automation tools. Vivek reveals how brands are deploying specialized agent workforces that collaborate, trade insights, and compound value autonomously.
Today’s travelers are more connected than ever, and so are the brands reaching them. Elizabeth Donovan and Lynwood Bibbens explore how technology, data, and retail media are reshaping the travel experience, from booking to boarding, and unlocking new opportunities for engagement on the go.
A Fireside Chat with Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group hosted by Vanessa Perdomo, Bloomberg Sports.
AI’s rise in advertising isn’t incremental-it’s existential. By 2026, nearly all media buying could be automated, with creative production close behind. For brands, the appeal is speed and efficiency; for agencies, the disruption is profound, challenging long-standing models. This panel-featuring Justin Thomas-Copeland (4As), Lou Paskalis (AJL Advisory), Joanna O’Connell (Omnicom Media Group), and moderator Brett House (MediaRadar)-asks: is AI the end of the “Mad Men” era, or the dawn of a new creative renaissance?
Today, the world’s bigger stars are no longer just entertainers, but multimillion or even billion dollar brands themselves, as meticulously managed as the media conglomerates that power them. With hit albums, sold-out tours, numerous commercial partnerships, and a deeply committed fanbase, Doja Cat is a prime example of how celebrities can become massive, bona fide brands. Gordan Dillard and Josh Kaplan, the powerhouse manager duo behind Doja Cat and founders of Good Day Management, have leveraged their vast industry experience build Doja Cat into a multi-faceted global superstar. Join Josh and Gordan as they discuss how to build the brand of a superstar, what makes a artist successful not just as an entertainer but as a holistic brand, and how consumer brands can partner with the world’s biggest names to integrate into their commercial ventures in an authentic way.
Attention has become one of the most valuable currencies of the 21st century – but are we earning it or just shouting louder? In a world where 75% of digital inventory receives zero active attention, the challenge is more than just ensuring that people see or hear what we have to say; it lies in building meaningful memories that motivate.
With only 30% of ads crossing the 2.5-second memory threshold, active attention is now 7x more valuable than passive. Yet, while algorithms optimize for efficiency, are we sacrificing long-term impact and brand growth?
This session will explore how brands can attract rather than demand attention, balancing effectiveness with efficiency to ensure they’re not just technically served, but truly seen.
What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world? Now you can. While everyone has been debating the future of AI and advertising, Ad Legends has been busy building it – supercharging an app with the irreplaceable power of human creativity, and teaching it to start with the one thing all other AI ad tools forgot‚Ķ a Big Idea. To see it in action, visit www.adlegends.ai
From best-in-class hotels to exclusive airport lounges to curated journeys, travelers today expect more than just a trip, they expect an experience. This panel brings together leaders shaping the next era of premium travel – the conversation will explore how brands are innovating to meet evolving consumer expectations, blending personalization, exclusivity, and seamless service to create memorable, premium moments that resonate long after the journey ends.
As audiences scatter across screens, how can brands break through the noise? This panel brings together storytellers, media experts, and measurement innovators to reveal how CTV is changing the game. From premium content placement to creative impact and cross-channel connections, discover the new ways brands can engage, measure, and grow.
What does it take to reimagine and revitalize the biggest events in pop culture? Join us as we explore the power of live tentpoles in today’s media landscape, how to reinvent fan favorites, the ways to maintain the creative integrity of a show while incorporating brand integrations and sponsorships, and how to approach live events and fan engagement through the lens of streaming.
Smart brand marketers know that in today’s data-driven landscape, emerging platforms such as mobile apps and new AI tools are becoming essential for modern advertisers– and will only be more prevalent in the future.
The media landscape is evolving faster than ever, reshaping how audiences discover, consume, and interact with content. While predicting ten years out feels like science fiction, five years ahead is close enough to glimpse. In this session, you’ll get a front row seat to a provocative exploration of what a single day in the media life of a family might look like on October 9, 2030.
Video is poised to dominate advertising, projected to hit $220B by 2028-44% of all ad spend. From CTV and AVOD to social platforms and live sports, video is reshaping the ad landscape. In this fireside chat, MediaRadar CEO Matt Krepsik unpacks how shifting content, distribution, and AI are transforming media strategies-and how marketers can better navigate this video-first era.
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers. In this fireside chat, Jessica Peltz-Zatulove, Founding Partner at Hannah Grey Ventures, shares how she sees AI shaping the future of marketing through both an investor’s lens and her background as a brand strategist.
Jessica will highlight the key AI trends that marketers should have on their radar, how startups are using this technology to create smarter and more personal customer experiences, and what today’s brands can learn from the innovators leading the way.
Today’s dining and hospitality space sees thinner profit margins, decreased diner presence, and skyrocketing costs, making it more challenging to not only establish a standout presence, but build a noteworthy brand for the long haul. Resy CMO Hannah Kelly will discuss the creative tools deployed in efforts to generate – and sustain – virality in the unforgiving industry, and hear from industry leaders on how that’s helped them become community mainstays while remaining authentic to the heart and soul of their work.
Advertising on the Super Bowl is a big investment and it is important to support and surround it.
And that’s exactly what FOX and Open Influence did to support an ad running in this year’s Super Bowl on FOX to drive buzz around its new reality competition series, Extracted.
Creators that participated included: Colleen Reed (Love is Blind), Arie Luyendyk (Bachelor, Bachelorette and Traitors), Alexandra Stewart (Love Island) and many, many more from Survivor, Big Brother, Love is Blind, Bachelor and other shows!
In a world where negativity often dominates our feeds, a quiet revolution is underway-led by creators who use their platforms to uplift, heal, and inspire. Hunter Prosper, the storyteller behind Stories from a Stranger, joins fellow creators and brand leaders to explore how emotionally resonant, human-centered content can break through the noise-and why advertisers should take notice.
This panel will dig into the power of vulnerability, the business case for empathy, and whether kindness can truly scale in today’s attention driven economy.
Grammy-winning producer Hit-Boy opens up about his newfound creative freedom, the upcoming projects, and how artists can stay ahead as music and culture evolve. From AI’s impact on the industry to brand collaborations and aspirations beyond the studio, this candid conversation reveals how the man who has shaped the sound of hip hop over the last two decades continues to evolve and innovate while creating the future of music and marketing.
As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale-it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across the funnel, and create lasting impact in a competitive media landscape.
Brand safety on CTV is evolving. Join experts across media and advertising to explore how AI is enabling smarter, more scalable brand suitability. Learn how scene-level and sentiment-aware tools help advertisers avoid risky placements while expanding safe reach. From live news to entertainment, discover how multimodal AI is setting new standards for responsible advertising-giving brands greater control, transparency, and confidence in every impression.
TikTok and iSpot teamed up to measure performance across key KPIs – and the results are in! Join us as we share the measurable lift TikTok generated across an array of outcome types and what that means for advertisers seeking to convert attention into action.
From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising. In this conversation, Ed Dinichert, CRO, TripleLift and Matt Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, will discuss what’s working today, what’s next, and how creative technology is turning CTV into a platform for both storytelling and commerce.
Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever. Yet, the industry now faces a key question: how to balance the precision of one-to-one targeting with the scale and cultural impact of shared, “watercooler” moments. This session will explore hybrid models that combine the strengths of both worlds to unlock the full value of streaming advertising.
As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance. In this session, Agnes Fischer, CEO of Grey New York, explores how an iconic agency is reimagining storytelling for the streaming era. We’ll dive into how creativity, brand purpose, and media fluency must intersect in a landscape where audiences move fluidly across screens, platforms, and genres. From original series to social moments, how do you build stories that break through, and keep their impact in an always-on media world?
Interactive CTV ads are generating buzz -but are they truly impactful? In this session, BrightLine – joined by Warner Bros. Discovery and MediaScience – will present new research showing that viewer engagement is the key to stronger outcomes across the funnel, from brand recall to purchase intent.
Join us for an inside look at our latest research, learn how MediaScience measures impact in the lab, and hear Warner Bros. Discovery’s perspective on bringing these insights to life in practice.
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network. Their campaign went beyond reach to inspire action-driving new patient signups and healthcare professional referrals. The breakthrough: directly tying media to measurable results. This session will spark ideas for marketers to prove impact, embrace new channels, and turn bold strategies into measurable growth.
As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising. In this session, hear directly from a leading brand and agency as they break down a recent home screen campaign. From driving discovery to delivering measurable outcomes, learn how this emerging format is reshaping strategies for attention, engagement, and action on the biggest screen in the home.
Connected TV is transforming the way we watch, discover, and monetize entertainment – but the path forward is far from clear. As ad-supported streaming moves to center stage, the industry faces critical questions around fragmentation, transparency, competing agendas, and AI.
Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth. Learn how data, AI, and innovation make media more relevant, more measurable, and more impactful. See how to scale CTV beyond mass reach to generate sales lift and prove bottom-line results-even in a fragmented world.
