The Future of Connected TV: Unlocking a New Era of Entertainment and Advertising

Related Sessions

• Streaming’s Strategic Advantage: Precision. Scale. Results.

  Media Stage

  • Streaming

  • Ruth MortimerCEOAdvertising Week
  • Lauren ChaplinSVP, Media InvestmentDigitas
  • Brian DanzisChief Revenue OfficerSeedtag
  • Peter JonesVP of RevenuePremion
  • Reed KielyDirector, Data Insights & Trends VABVAB

  As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale-it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across the funnel, and create lasting impact in a competitive media landscape.

  Presented by

  • 
  • 
  • 
  • 

  Mon 10/6 • 5:40AM EDT30minIn person

• From Avoidance to Investment: A New Era of Brand-Safe CTV Advertising

  Media Stage

  • Streaming

  • Greg SherrillGroup VP, Agency DevelopmentMagnite
  • Abbey ThomasCCOAnoki
  • Monica PerschetzVice President, National Agency PartnershipsSpectrum Reach¬Æ
  • Raghu KodigeCEOAnoki

  Brand safety on CTV is evolving. Join experts across media and advertising to explore how AI is enabling smarter, more scalable brand suitability. Learn how scene-level and sentiment-aware tools help advertisers avoid risky placements while expanding safe reach. From live news to entertainment, discover how multimodal AI is setting new standards for responsible advertising-giving brands greater control, transparency, and confidence in every impression.

  Mon 10/6 • 6:20AM EDT30minIn person

• Proving the Platform’s Power with iSpot & Tiktok

  Media Stage

  • Streaming

  • Stuart SchwartzapfelSVP, Media PartnershipsiSpot
  • Dina LiuGlobal Head of Brand Product MarketingTikTok

  TikTok and iSpot teamed up to measure performance across key KPIs – and the results are in! Join us as we share the measurable lift TikTok generated across an array of outcome types and what that means for advertisers seeking to convert attention into action.

  Mon 10/6 • 7:00AM EDT30minIn person

• Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel

  Media Stage

  • Streaming

  • Dave EtheringtonChief Commercial OfficerPlace Exchange
  • Drew GronerSVP, Head Sales and MarketingDIRECTV Advertising
  • Patrick DolanCOOOAAA
  • Ritu TrivediClient PresidentWPP Media
  • Brian RappaportFounder & CEOQuan Media Group

  Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.

  Mon 10/6 • 11:40AM EDT30minIn person

• From Relevancy to ROAS: Nestl‚àö¬© and Roku Capture Sales With CTV

  Media Stage

  • Streaming

  • Emily WeishauptCommunications Insights ManagerNestle Purina North America
  • Michael RyanSenior Manager Ad MeasurementRoku
  • Peter TopolVice President of Advanced TV PartnershipsNCSolutions, part of Circana

  Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth. Learn how data, AI, and innovation make media more relevant, more measurable, and more impactful. See how to scale CTV beyond mass reach to generate sales lift and prove bottom-line results-even in a fragmented world.

  Mon 10/6 • 12:20PM EDT30minIn person

• The Home Screen Advantage: CTV’s Most Underrated Asset

  Media Stage

  • Streaming

  • Tony MarlowChief Marketing OfficerLG Ad Solutions
  • Greg JohnsEVP, Chief Product OfficerCanvas Worldwide
  • Erika DaleChief Strategy OfficerHSAD
  • Mourad ZeggariFounder & CEOOui Do Good
  • Samantha RoseEVP, Strategic Investment LeadHorizon Media

  As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising. In this session, hear directly from a leading brand and agency as they break down a recent home screen campaign. From driving discovery to delivering measurable outcomes, learn how this emerging format is reshaping strategies for attention, engagement, and action on the biggest screen in the home.

  Mon 10/6 • 10:20AM EDT30minIn person