Peter Topol leads Advanced TV Partnerships at Circana, where he helps national advertisers unlock greater value from linear, addressable, and streaming television through data-driven insights. With over 30 years in national media, Peter brings deep expertise in advertising effectiveness, specializing in purchase-based targeting, campaign optimization, and sales lift measurement.
Prior to Circana, Peter held senior roles at NBCUniversal, Warner Bros. Discovery, Paramount/CBS, and Universal McCann (UM), shaping media strategies across sports, entertainment, and national video investment. He holds a degree in Broadcasting and Film from Boston University and lives in Westchester, NY with his family.
Peter is a passionate advocate for smarter TV advertising and enjoys cycling, golfing, rowing
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth. Learn how data, AI, and innovation make media more relevant, more measurable, and more impactful. See how to scale CTV beyond mass reach to generate sales lift and prove bottom-line results-even in a fragmented world.