Samantha (Sam) has been a leader at Horizon Media over the past 19+ years showing
dedication and passion to media investment within the Video and Advanced TV marketplace.
Her tenure at Horizon started within linear TV, and as the landscape changed, she pivoted
alongside it, evolving her role to adjust to marketplace demands. Over the course of her
tenure, she has overseen the investment of linear TV, streaming and digital video for numerous
clients across many categories. Most notably she has led the Capital One Video Investment
team for the past 13+ years. Sam has played a significant role in many unique and custom
executions for her many clients over the years, embracing forward thinking in an ever-changing
video landscape.
As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising. In this session, hear directly from a leading brand and agency as they break down a recent home screen campaign. From driving discovery to delivering measurable outcomes, learn how this emerging format is reshaping strategies for attention, engagement, and action on the biggest screen in the home.