Attention Economy

Sessions

• The Modern Marketer’s Playbook: How Leading Brands Unlock Business Transformation

  Media Stage

  • Attention Economy

  • Avery AkkineniChief Marketing OfficerVaynerX
  • Nick TranPresident & CMOC√Æroc and Lobos 1707
  • Samantha (Sam) AviviChief Marketing OfficerBayer, Consumer Health, North America
  • Jill CressChief Marketing and Experience OfficerH&R Block

  In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians-they’re growth architects. This panel unites Jill Cress (H&R Block), Nick Tran (C√Æroc, Lobos 1707), and Samantha Avivi (Bayer Consumer Health) to unpack the new rules of engagement. They’ll share playbooks on moving beyond campaigns to drive transformation-leveraging AI, data, and brand purpose to fuel growth and keep brands relevant and resilient.

  Presented by

  Wed 10/8 • 5:40AM EDT30minIn person

• The State and Future of Media

  Media Stage

  • Attention Economy

  • Kerry FlynnMedia ReporterAxios
  • Ben GoldbergerGeneral Manager and Executive Director of Editorial ContentBBC Studios
  • Janice MinCEO and Editor in ChiefAnkler Media
  • Kimi YoshinoManaging EditorWashington Post

  A discussion on the state and future of journalism, during a time of unprecedented disruption from political shifts, funding challenges, and the growing impact of AI. Hear how outlets-from a global news organization to a legacy U.S. brand to a Substack-born start-up-are tackling these issues while striving to deliver trusted reporting, grow audiences, and highlight the increasingly vital role of brand investment in sustaining journalism.

  Presented by

  Wed 10/8 • 6:20AM EDT30minIn person

• Three Strategies to Connect Brand & Demand for Growth, with Gopuff & US Soccer

  Media Stage

  • Attention Economy

  • Brian QuinnPresident & General ManagerAppsFlyer
  • Ange MorrisVP, Audience Growth, Experience, & ValuesU.S. Soccer Federation
  • Jim HamiltonMD N AmericaM+C Saatchi Performance
  • Tyler StewartTyler Stewart, Head of Brand Marketing & Creative PartnershipsGopuff

  Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure? Join Gopuff, a demand master building a lifestyle brand, and the U.S. Soccer Federation, a passion powerhouse driving fan action for the 2026 World Cup, alongside M+C Saatchi Performance & AppsFlyer. Discover strategies to transform disconnected data into opportunities, using AI and holistic measurement to prove how brand investments create profitable demand, and vice-versa. Hear from leaders on different journeys, yet tackling similar challenges.

  Wed 10/8 • 7:00AM EDT30minIn person

• AI Founder Interview: Vivek Vaidya

  Media Stage

  • Attention Economy

  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week
  • Vivek VaidyaCo-founder & CTOSymmetri

  The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya. Vivek is the co-founder & CTO of Symmetri, and previously built, scaled and sold Rapt (Microsoft), Krux (Salesforce) & Habu (LiveRamp). Discover why AI agents are becoming revenue-generating assets, not just automation tools. Vivek reveals how brands are deploying specialized agent workforces that collaborate, trade insights, and compound value autonomously.

  Wed 10/8 • 8:20AM EDT15minIn person

• The Connected Traveler: Travel Retail Media & Commerce

  Media Stage

  • Attention Economy

  • Lynnwood BibbensCEO and FounderReachTV
  • Elizabeth DonovanGlobal Head of Commerce & Retail Media NetworksAcxiom

  Today’s travelers are more connected than ever, and so are the brands reaching them. Elizabeth Donovan and Lynwood Bibbens explore how technology, data, and retail media are reshaping the travel experience, from booking to boarding, and unlocking new opportunities for engagement on the go.

  Wed 10/8 • 8:35AM EDT15minIn person

• Cracking the US Code: Manchester City’s Strategy for Growth and Fan Engagement

  Media Stage

  • Attention Economy

  • Nuria TarreChief Marketing & Fan Experience OfficerCity Football Group
  • Vanessa PerdomoBusiness of Sports Reporter and Host for Bloomberg NewsBloomberg

  A Fireside Chat with Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group hosted by Vanessa Perdomo, Bloomberg Sports.

  Presented by

  Wed 10/8 • 9:00AM EDT30minIn person

• AI Ate My Creative Team: The End (or Beginning) of Advertising as We Know It

  Media Stage

  • Attention Economy

  • Brett HouseSVP of Product GTM & GrowthMediaRadar
  • Joanna O’ConnellChief Intelligence OfficerOmnicom Media Group
  • Justin Thomas-CopelandCEO4As
  • Lou PaskalisCEO and Founder at AJL Advisory & Chief Strategy OfficerAd Fontes Media

  AI’s rise in advertising isn’t incremental-it’s existential. By 2026, nearly all media buying could be automated, with creative production close behind. For brands, the appeal is speed and efficiency; for agencies, the disruption is profound, challenging long-standing models. This panel-featuring Justin Thomas-Copeland (4As), Lou Paskalis (AJL Advisory), Joanna O’Connell (Omnicom Media Group), and moderator Brett House (MediaRadar)-asks: is AI the end of the “Mad Men” era, or the dawn of a new creative renaissance?

  Wed 10/8 • 9:40AM EDT30minIn person

• Doja Cat: The Business Behind The Brand

  Media Stage

  • Attention Economy

  • Erica CampbellMusic EditorPaper Magazine
  • Gordan DillardCo-Founder and Co-CEOGood Day Management
  • Josh KaplanCo-Founder and Co-CEOGood Day Management

  Today, the world’s bigger stars are no longer just entertainers, but multimillion or even billion dollar brands themselves, as meticulously managed as the media conglomerates that power them. With hit albums, sold-out tours, numerous commercial partnerships, and a deeply committed fanbase, Doja Cat is a prime example of how celebrities can become massive, bona fide brands. Gordan Dillard and Josh Kaplan, the powerhouse manager duo behind Doja Cat and founders of Good Day Management, have leveraged their vast industry experience build Doja Cat into a multi-faceted global superstar. Join Josh and Gordan as they discuss how to build the brand of a superstar, what makes a artist successful not just as an entertainer but as a holistic brand, and how consumer brands can partner with the world’s biggest names to integrate into their commercial ventures in an authentic way.

  Presented by

  Wed 10/8 • 10:20AM EDT30minIn person

• Cracking the Attention Code: From Noise to Noticed

  Media Stage

  • Attention Economy

  • C√°it BerryMarketing Director ‚Äì Americas & AustraliaVisitBritain
  • Katherine FreeleyHead of MediaBoehringer Ingelheim
  • Rebecca MillsGlobal Client Business LeadOMD

  Attention has become one of the most valuable currencies of the 21st century – but are we earning it or just shouting louder? In a world where 75% of digital inventory receives zero active attention, the challenge is more than just ensuring that people see or hear what we have to say; it lies in building meaningful memories that motivate.

  With only 30% of ads crossing the 2.5-second memory threshold, active attention is now 7x more valuable than passive. Yet, while algorithms optimize for efficiency, are we sacrificing long-term impact and brand growth?

  This session will explore how brands can attract rather than demand attention, balancing effectiveness with efficiency to ensure they’re not just technically served, but truly seen.

  Wed 10/8 • 11:00AM EDT30minIn person

• AdLegends.ai ‚Äö√Ñ√¨ Training AI on the Greatest Minds in Advertising

  Media Stage

  • Attention Economy

  • Jimmy SmithFounding LegendAdLegends.ai
  • Bonin BoughCo-Founder and Chief Strategy OfficerGroup Black
  • Cheryl BermanFounding LegendAdLegends.ai
  • Dave MetcalfCo-Founder | Co-Chief Creative OfficerAdLegends.ai
  • Steve MetcalfCo-Founder | CEO and Chief AI OfficerAdLegends.ai
  • Vince CookCo-Founder | Co-Chief Creative OfficerAdLegends.ai

  What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world? Now you can. While everyone has been debating the future of AI and advertising, Ad Legends has been busy building it – supercharging an app with the irreplaceable power of human creativity, and teaching it to start with the one thing all other AI ad tools forgot‚Ķ a Big Idea. To see it in action, visit www.adlegends.ai

  Presented by

  Wed 10/8 • 11:40AM EDT30minIn person

• The Future of Premium: Redefining Travel Experiences

  Media Stage

  • Attention Economy

  • Jessica LingExecutive Vice President, Global Brand AdvertisingAmerican Express
  • Luc BondarCOO and President MileagePlusUnited Airlines
  • Peggy RoeExecutive Vice President and Chief Customer OfficerMarriott International

  From best-in-class hotels to exclusive airport lounges to curated journeys, travelers today expect more than just a trip, they expect an experience. This panel brings together leaders shaping the next era of premium travel – the conversation will explore how brands are innovating to meet evolving consumer expectations, blending personalization, exclusivity, and seamless service to create memorable, premium moments that resonate long after the journey ends.

  Wed 10/8 • 12:20PM EDT30minIn person