AI’s rise in advertising isn’t incremental-it’s existential. By 2026, nearly all media buying could be automated, with creative production close behind. For brands, the appeal is speed and efficiency; for agencies, the disruption is profound, challenging long-standing models. This panel-featuring Justin Thomas-Copeland (4As), Lou Paskalis (AJL Advisory), Joanna O’Connell (Omnicom Media Group), and moderator Brett House (MediaRadar)-asks: is AI the end of the “Mad Men” era, or the dawn of a new creative renaissance?
Lou Paskalis