The Hot Flash: How Brands Can Be Part of the Next Big Thing

Media Stage

“There’s money to be made in opening up about and normalising menopause‚Ķ This presents a significant opportunity for brands-but it’s a category that must be intimately understood in order to operate in.”–Vogue Business

Menopause directly affects the critically important audience of women ages 35+ who make 70-80% of purchasing decisions, $31.8 trillion globally (Nielsen). This presents enormous opportunity for brands to address this previously taboo topic and become an appreciated resource.

Speakers

Key Takeaways

  1. 1.Marketers will gain an understanding of how to bring the lessons to their teams and initiate strategies for this audience.
  2. 2.“Women are increasingly making economic decisions for their families and have 70-80% influence on all consumer spending.” – Nielsen, 2024. This panel will dive into the importance of this audience for all consumer brands.
  3. 3.This panel will explore how brands can authentically be part of the conversation.
Presented byAdvertising Week

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