In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine – and the methodologies and insights that fueled this level of performance and scale.
Adam Friedland (comedian, host of The Adam Friedland Show), Oxford Road and Chime discuss the evolution of podcast sponsorships an how creators and brands can work together creatively to achieve greater results.
As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain. In this dynamic session, industry leaders unpack how curated marketplaces are shaping the next era of premium advertising. From building stronger buyer-seller relationships to surfacing the right signals and innovating through tech partnerships, this conversation will explore how curation is evolving beyond just a strategy into a movement.
“There’s money to be made in opening up about and normalising menopause‚Ķ This presents a significant opportunity for brands-but it’s a category that must be intimately understood in order to operate in.”–Vogue Business
Menopause directly affects the critically important audience of women ages 35+ who make 70-80% of purchasing decisions, $31.8 trillion globally (Nielsen). This presents enormous opportunity for brands to address this previously taboo topic and become an appreciated resource.
Great advertising is great content. Viewers no longer separate ad breaks from programming-they judge the full experience. This panel brings together leaders from across media and entertainment to explore how advertisers, broadcasters, and streamers are aligning linear scale with CTV precision. We’ll discuss how premium environments, contextual relevance, and consistent storytelling can turn ads into content audiences actively want to engage with.
In today’s media landscape, audiences are everywhere – streaming, mobile, social, and linear. Join ReachTV’s CEO and founder and other industry experts as they explore how brands can track, engage, and measure cross-platform viewership while reaching consumers where they truly are. From attribution challenges to actionable insights, this panel uncovers the strategies powering connected media in a fragmented world.
If you want to build an identity graph using third-party data, you’re stuck choosing between bad options. Deal with gaps in coverage from a single vendor solution, overpay for overlapping vendors, or struggle with complex home-grown systems.
