CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?

Media Stage

Video is poised to dominate advertising, projected to hit $220B by 2028-44% of all ad spend. From CTV and AVOD to social platforms and live sports, video is reshaping the ad landscape. In this fireside chat, MediaRadar CEO Matt Krepsik unpacks how shifting content, distribution, and AI are transforming media strategies-and how marketers can better navigate this video-first era.

Speakers

Key Takeaways

  1. 1.Get practical advice for staying ahead, even if your organization feels behind, and hear predictions on the single biggest driver of video advertising over the next five years.
  2. 2.Understand the forces driving video ad growth as U.S. ad spend heads toward $500B by 2028, with streaming and video leading the charge.
  3. 3.Learn how data creates competitive advantage in unifying measurement across linear, streaming, and social platforms.